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I joined the throng of congratulation when Rhodri Marsden announced, with typical English self-deprecation, that, despite not knowing how to operate a PC, he'd landed a job as technology columnist on British daily newspaper The Independent. After all, I could identify — I too, despite not knowing how to operate a PC, had recently been plucked from the obscurity of blogging and given my own tech-themed column at Wired News.



But the truce between old sparring partners couldn't last long. Yesterday Rhodri attacked—sorry, gently ribbed—my latest column for Wired under the heading "Pseud's Corner". For those outside the UK, Pseud's Corner is a regular column in satirical magazine Private Eye which rounds up samples of the most pretentious writing on offer in any given week. Interestingly, this week the column makes fun of two types of "pseud", liberals and black people: a Guardian reader is mocked for searching for a "primitive" holiday home and African-American academic John P. Pittman is mocked for an essay on "Hip Hop’s Dialetctical Struggle for Recognition" (whether the spelling mistake is in the original or added by Private Eye is unclear, since the magazine spells Pittman's name wrong too).

If being a "pseud" makes you inherently un-British, or at the very least suspiciously un-conservative, calling pseuds out is a thoroughly British activity. In fact, even the word "pseud" is British-only slang. It comes, of course, from the phrase "pseudo-intellectual", and the idea is that someone who's claiming to be an intellectual isn't actually anything of the kind. The reduced word tends to get used, though, as an all-purpose attack on intellectual aspirations of any kind, since, to some mentally phlegmatic Brits, any reference to something difficult or demanding is, in itself, a kind of fraud, imposture or imposition. Thanks to the minor-differences struggles that have defined English cultural identity, perhaps intellectualism is seen as a bit "French". Or perhaps it's a gauntlet thrown down, a challenge which demands either engagement or some sort of denunciation. (The weird thing is that Pseud's Corner candidates are often also the very people who end up in Poet's Corner at Westminster Abbey, flying the flag for British cultural identity, like the verbose, Italian-influenced Shakespeare. Sometimes the trip from Pseud's to Poet's Corner takes a while, though; the scandalous erotomane, poseur and political activist Lord Byron died in 1824 but wasn't memorialized in Westminster Abbey until 1969. At that rate, expect Harold Pinter to show up there in 2150.)

I think Rhodri's reaction to my column (well, to my description of it on my blog; he claims he wasn't able to read the actual column because the Wired site crashed his browser) is very telling, though. Rhodri and I are both British, and both write a lot of journalism (as well as being indie musicians). But I write exclusively for American publications, and Rhodri writes for British ones. America and Britain are, in the old but true cliche, two cultures divided by a common language. I really doubt that I could write for a British publication, just as I doubt Rhodri could write for an American one. If I had to sum up what the division between American and British journalism is all about, I'd say that America is Nietzschean and Britain is postmodern. Hello, Pseud's Corner! I'm not afraid any more! Americans are "Nietzschean" because they're interested in power, and unafraid of seriousness. They're also quite prepared to pose as something they're not, to remake and remodel themselves, to be boastful, to be utopian, and admit to optimism about the future. I'm going to watch Rhodri's Cyberman column with interest, because I find it quite hard to imagine a technology column without a positive view of artifice, optimism, a certain Panglossian tech-utopianism, and a certain boastfulness.

Britain is much less serious, much more postmodern than America. Sometimes it resembles a floating Butlins Holiday fun camp with marketing by Virgin and in-jokes by Graham Norton. I won't knock this too much, because in many ways, and increasingly, I think Britain—with its self-deprecation, its insular self-referentiality, its inverse narcissism, its ultra-marketing and ultra-postmodernism—resembles Japan, that beloved mirror image of my hated island home.

"I'm not saying Britain is less smart or sophisticated than the US," I said in my "official" response to Rhodri's pseud charges on his blog. "The layers of now-I-mean-it,-now-I-don't irony alone require a PhD to sort through, and it's all tremendously postmodern and meta and referential (even if it's only to TV shows that only Gen Y British people know about... Cyberman is a Dr Who reference, right Rhodri?). Trouble is, when you get down to what's being said, it's often a little lecture on marketing, leavened by some TV Cream / pub quiz pop culture in-jokes. And, frankly, if we see this British style as postmodernism gone mad (references to references, ironies upon ironies, the collapse of high and low culture, and a bit of clever marketing as the bottom line), then it's just as pretentious as telling people what Descartes said in "Meditations on First Philosophy"... and possibly even more so."

The day after tomorrow I fly to Paris for a meeting with a publisher who's offering me the chance to write my first novel. I've never even got to the discussion stage of such a deal with a British publisher. For some reason, my writing only goes down well in countries pseudy enough to have had revolutions and become republics.

(no subject)

Date: 2005-12-14 11:58 am (UTC)
From: [identity profile] eptified.livejournal.com
Nicely put here. As long as we're talking comedy, though, let's take a gander at both countries' pre-eminent providers of cultural commentary via fake news, Christopher Morris and Jon Stewart. Morris is undeniably smarter, but his convictions (should he have convictions) are so buried in levels of irony, invective and a kind of reflexive hatred for comfort and self-satisfaction that as a personality he comes across as a thunderstorm of negatives, whereas Stewart's fakeness is motivated by the sincerity of his beliefs and so he comes across as more genuine than the real newsmen his show parodies.

It's all down to being allowed to believe in things. (Which is, by the way, what makes the United States dangerous. The UK doesn't allow itself to believe in anything anymore, and is thus largely innocuous.) How do you move from an instinctive distrust of belief to the kind of benign but wildly randomized/fetishized sincerity that motivates Japanese culture?

(no subject)

Date: 2005-12-14 12:07 pm (UTC)
From: [identity profile] dzima.livejournal.com
Remember that when a Westerner first arrives in Japan, his first reaction will be to deride the land because people there "don't get" sarcasm and irony.

To add another thought to your last question, who made up the golden rule that irony and sarcasm are superior to honesty and sincerity?

(no subject)

Date: 2005-12-14 12:09 pm (UTC)
From: [identity profile] w-e-quimby.livejournal.com
who made up the golden rule that irony and sarcasm are superior to honesty and sincerity?

Idiots.

(no subject)

Date: 2005-12-14 12:57 pm (UTC)
From: [identity profile] nomorepolitics.livejournal.com
I personally prefer honesty, and especially sincerity, and can't tell you how much irony and most of all sarcasm repulses me.

(no subject)

Date: 2005-12-14 02:02 pm (UTC)
From: [identity profile] mcgazz.livejournal.com
Blimey, you lot must be a difficult crowd to get a laugh out of.

(no subject)

Date: 2005-12-14 02:18 pm (UTC)
From: [identity profile] dzima.livejournal.com
Indeed, [livejournal.com profile] nicepimmelkarl could not help but agree with you.
From: [identity profile] nomorepolitics.livejournal.com
Sarcasm is only funny to a some people, and you don't have to be ironic or sarcastic to be funny. Of course, in certain occasions they can be funny, but in general when I just met someone and they are sarcastic I tend to think they are assholes. Also, there's nothing wrong with being serious sometimes; and you would be surprised how easy it is to get a lough out of me.

(no subject)

Date: 2005-12-15 01:15 am (UTC)
From: [identity profile] nomorepolitics.livejournal.com
Also, I don't think you need to be ironic to make people laugh. It's equally possible to do that with sincerity and honesty. And of course, as other poeple say sometimes we are both sincere and ironic at the same time.

On the other hand, and please don't take this personally, I think it can be rather cheap, and it doesn't require a lot of wit to start sentences with phrases like "But seriously folk," or "Blimey," for that matter. That said, I must admit, that it's wonderful if you can use that just to make people laugh without hurting them. But I've known people, especially roomates, who were quite unpopular for behaving in just such ways, believing that they were funny when in fact they were not, and were actually hurting the people around them.

(no subject)

Date: 2005-12-15 08:19 am (UTC)
From: [identity profile] eptified.livejournal.com

Sarcasm can be entirely as meaningful as sincerity among people who think along similar lines, and communicating with people who don't is dodgy anyway (cause language is always and everywhere language, and people are like cheese and chalk, as the man said a very very long time ago.)

Recklessly condemning one of the foundations of wit is a symptom of a USA-style sincerity overdose. I recommend you get something caustic down you pronto.


(no subject)

Date: 2005-12-14 07:47 pm (UTC)
From: [identity profile] scola.livejournal.com
I'm not certain anyone made this rule. I think that some critics of culture have found it useful to cast irony as the enemy of honesty. I don't disagree that there are those who habitually trade in "moronic irony" as discussed on this blog - irony for its own sake. However, I think it is important to keep a distinction between this sort of useless, reflexive irony and the other form - irony as an ancient literary device that is used to illustrate a particular truth.

(no subject)

Date: 2005-12-14 09:45 pm (UTC)
From: [identity profile] nomorepolitics.livejournal.com
True enough, but I come accross a lot of people who use irony, and what's even worse, sarcasm, in just that absent minded meaningless way which tends to aim at dismissing the other person along with their whole point of view. I think a lot of people do it out of insecurity. Of course, once people get to know each other, then irony and sarcasm can be used quite effectively to create a good atmosphere. It's true that these are very maleable thechniques of communication, and not at all useless; but in general if I meet someone on the street for the first time I prefer sencirity and honesty. However, I do think that Japanese people do use irony well once you get to know them.

(no subject)

Date: 2005-12-15 04:57 am (UTC)
From: [identity profile] stanleylieber.livejournal.com
[livejournal.com profile] imomus, in his tirades against authenticity.

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