Scratch a satirist, find a moralist
The Vice sex issue has hit the streets, with a Terry Richardson shot of Hiromix on the cover.

In the opening section YO WHAT IS UP (the graphic features a comedy trucker hat black guy and a comedy trucker hat white guy strolling towards each other, grinning goofily) there's a piece I wrote called Japan: These Fuckers Are Horny. (Actually, my suggested title was 'Sex in Japan With Factman', but, like, whutevah dude.) It's a guide to the prices charged in Japan for various sexual services. I invented the Factman character as an amusing cypher for Google; no way could this have been a first-person tale or even investigative journalism. I've never frequented commercial sex establishments in Japan or anywhere else. I've never paid for sex. (Well, not unless you count that time I paid Keiko to be my "personal assistant" and come round to "work for me" on Orchard Street every Friday... mmm, where are the Polaroids?)
I don't know what Chris Morris would make of Vice's Can You Say 'BJ' in Iraq, a short (and possibly made up) interview with a US soldier in Iraq accompanied by gory photographs of dead Iraqis. Morris' new series Nathan Barley premiered on UK's Channel 4 last night and most press reports have stressed that the satirist's claws have been retracted somewhat this time around. A big theme in Charlie Brooker's original TV Go Home Cunt episodes (the birthplace of the Barley character) was that the technowhizz kiddycult immorality of Barley and his Hoxton kin was obscene when juxtaposed with, for instance, suffering prostitutes in Columbia or shoe-making sweatshop workers. I'm not sure whether Brooker and Morris are suggesting that Barley's coke and trainer habit directly oppresses people in the third world, or saying that suffering and dirty work are real whereas people who work at magazines called Suga Rape are not. Perhaps they're just evoking a sense of guilt (Morris was, after all, educated by Jesuits).
Vice magazine is almost certainly one of the targets of Morris and Brooker's satire, but the fact is that they and Vice are really on the same page, employing the same techniques, equally interested in moral questions. Almost literally: when a British newspaper gave Morris his own column, he chose to make a spoof diary about a journalist with mere months to live. Vice is currently running I'm Dying Over Here, a column by a 52 year-old woman dying of breast cancer. The Iraq piece in the new Vice could actually have been written by Chris Morris -- the old, nasty Chris Morris, anyway. The ironic device of the insensitive reporter asking questions about sex of a soldier who's just trying to stay alive, the shock tactic of the photographs, the use of guilt and revulsion, are all Morris hallmarks. And all, in fact, deeply moral.
I speak with some, ahem, authority here: Vice publisher Gavin McInnes, weighing into the debate at Design Observer about the Vice Design Issue, said the other day "Momus is one of the softest guys I’ve ever met but sometimes I worry he’s the only person that truly gets Vice." McInnes also disagreed with those who thought Zev Borow's excellent article for New York magazine, The New York Hipster Exodus, was a simple attack on hipsterism. "That article is a little too sophisticated for most," said McInnes, "including perhaps, the writer. It was meant to be about the absurdity of the claim that NY is over (a claim that goes back to the 40s). Unfortunately, the gag was lost on almost everyone she interviewed."
Chris Morris, who made spoof documentaries about pedophilia and a dangerous new drug called cake, would certainly recognise that problem. When Morris filmed Phil Collins condemning pedophiles while wearing a T shirt that read "I'm talking nonce sense", he was making a moralistic attack on moralism and immorality, just as Zev Borow's article makes a hip attack on anti-hipsterism and hipsterism. Some thought Morris was on thin ice, using the serious subject of pedophilia as content for his comedy, just as Vice are using Iraqi corpses to fill the pages of a style magazine, or Benetton notoriously used a bloody newborn baby and a dead AIDS victim in posters to sell their sweaters. Personally, I think people who look always at vested interests and ulterior motives are guilty of "moronic cynicism". They're not seeing the big picture, and their keenness to see corruption as the bottom line betrays a misanthropy greater than any shown by the provocateurs they're attacking.
I've never understood the criticism of Olivieri Toscani's hard-hitting images for Benetton, just as I've never understood the criticism of Vice. I don't think any of the examples cited were using shock tactics for their own sake, or illegitimately. I think they're all trying to sensitize us to moral issues rather than desensitize us to violence. They all think that opening Pandora's Box is useful, because they believe, finally, in the ultimate rationality and goodness of people, and feel sure that, provoked into thinking about difficult subjects, people will make better moral choices. Gavin McInnes actually said this to me in all sincerity when we met in Tokyo last year. If you believe in human nature, you provoke in the belief that people will rethink moral issues and come to better conclusions.
If you look at what people like Toscani, McInnes, Serge Gainsbourg (and occasionally even that fellow known as Momus) have done with satire, I hope you'll find us closer to Chris Morris than to Nathan Barley. Scratch a provocateur and you tend to find a closet moralist.

In the opening section YO WHAT IS UP (the graphic features a comedy trucker hat black guy and a comedy trucker hat white guy strolling towards each other, grinning goofily) there's a piece I wrote called Japan: These Fuckers Are Horny. (Actually, my suggested title was 'Sex in Japan With Factman', but, like, whutevah dude.) It's a guide to the prices charged in Japan for various sexual services. I invented the Factman character as an amusing cypher for Google; no way could this have been a first-person tale or even investigative journalism. I've never frequented commercial sex establishments in Japan or anywhere else. I've never paid for sex. (Well, not unless you count that time I paid Keiko to be my "personal assistant" and come round to "work for me" on Orchard Street every Friday... mmm, where are the Polaroids?)
I don't know what Chris Morris would make of Vice's Can You Say 'BJ' in Iraq, a short (and possibly made up) interview with a US soldier in Iraq accompanied by gory photographs of dead Iraqis. Morris' new series Nathan Barley premiered on UK's Channel 4 last night and most press reports have stressed that the satirist's claws have been retracted somewhat this time around. A big theme in Charlie Brooker's original TV Go Home Cunt episodes (the birthplace of the Barley character) was that the technowhizz kiddycult immorality of Barley and his Hoxton kin was obscene when juxtaposed with, for instance, suffering prostitutes in Columbia or shoe-making sweatshop workers. I'm not sure whether Brooker and Morris are suggesting that Barley's coke and trainer habit directly oppresses people in the third world, or saying that suffering and dirty work are real whereas people who work at magazines called Suga Rape are not. Perhaps they're just evoking a sense of guilt (Morris was, after all, educated by Jesuits).
Vice magazine is almost certainly one of the targets of Morris and Brooker's satire, but the fact is that they and Vice are really on the same page, employing the same techniques, equally interested in moral questions. Almost literally: when a British newspaper gave Morris his own column, he chose to make a spoof diary about a journalist with mere months to live. Vice is currently running I'm Dying Over Here, a column by a 52 year-old woman dying of breast cancer. The Iraq piece in the new Vice could actually have been written by Chris Morris -- the old, nasty Chris Morris, anyway. The ironic device of the insensitive reporter asking questions about sex of a soldier who's just trying to stay alive, the shock tactic of the photographs, the use of guilt and revulsion, are all Morris hallmarks. And all, in fact, deeply moral.
I speak with some, ahem, authority here: Vice publisher Gavin McInnes, weighing into the debate at Design Observer about the Vice Design Issue, said the other day "Momus is one of the softest guys I’ve ever met but sometimes I worry he’s the only person that truly gets Vice." McInnes also disagreed with those who thought Zev Borow's excellent article for New York magazine, The New York Hipster Exodus, was a simple attack on hipsterism. "That article is a little too sophisticated for most," said McInnes, "including perhaps, the writer. It was meant to be about the absurdity of the claim that NY is over (a claim that goes back to the 40s). Unfortunately, the gag was lost on almost everyone she interviewed."
Chris Morris, who made spoof documentaries about pedophilia and a dangerous new drug called cake, would certainly recognise that problem. When Morris filmed Phil Collins condemning pedophiles while wearing a T shirt that read "I'm talking nonce sense", he was making a moralistic attack on moralism and immorality, just as Zev Borow's article makes a hip attack on anti-hipsterism and hipsterism. Some thought Morris was on thin ice, using the serious subject of pedophilia as content for his comedy, just as Vice are using Iraqi corpses to fill the pages of a style magazine, or Benetton notoriously used a bloody newborn baby and a dead AIDS victim in posters to sell their sweaters. Personally, I think people who look always at vested interests and ulterior motives are guilty of "moronic cynicism". They're not seeing the big picture, and their keenness to see corruption as the bottom line betrays a misanthropy greater than any shown by the provocateurs they're attacking.
I've never understood the criticism of Olivieri Toscani's hard-hitting images for Benetton, just as I've never understood the criticism of Vice. I don't think any of the examples cited were using shock tactics for their own sake, or illegitimately. I think they're all trying to sensitize us to moral issues rather than desensitize us to violence. They all think that opening Pandora's Box is useful, because they believe, finally, in the ultimate rationality and goodness of people, and feel sure that, provoked into thinking about difficult subjects, people will make better moral choices. Gavin McInnes actually said this to me in all sincerity when we met in Tokyo last year. If you believe in human nature, you provoke in the belief that people will rethink moral issues and come to better conclusions.
If you look at what people like Toscani, McInnes, Serge Gainsbourg (and occasionally even that fellow known as Momus) have done with satire, I hope you'll find us closer to Chris Morris than to Nathan Barley. Scratch a provocateur and you tend to find a closet moralist.
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In Superflat, Murakami also discusses a film from 1998 called Love & Pop. Have you seen it? Would you recommend that I track down a copy...?
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Vice
(Anonymous) 2005-02-12 01:54 am (UTC)(link)Re: Vice
Here we go...
A torrent of last night's 'Nathan Barley' for exiles and others...
Re: Here we go...
Re: Here we go...
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please do not put McInnes' name next to Serge Gainsbourg's, It's an insult to the genius Gainsbourg was, McInnes is just some spoiled fratboy who happened to be wise enough to use crass exploitation and make it into a shitty zine.
Scratch this "provocateur" and you'll find a closet mama's boy and not much else.
Vice is mostly crap but the good thing is that it's free and I'm curious to read what you wrote!Now I guess I'm gonna go pick up the new issue!
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(Anonymous) 2005-02-12 03:05 am (UTC)(link)Are they really so concerned about other people's moral choices? If so, why?
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The founders would probably deny any connection, but I'd still be interested in knowing what they have to say about The Plumber's Pot.
Plumber's Pot ....
I'll send you a copy ;-)
Faithless?
(Anonymous) 2005-02-12 04:38 am (UTC)(link)I don't know much, but I do know I'm tired of both Vice attacks and Vice defences in this venue. Actually, I'm tired of Vice--and now I'm afraid I could even grow tired of Momus. Please tell me I'm wrong.
A Faithful Reader
Re: Faithless?
Re: Faithless?
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Re: Faithless?
(Anonymous) - 2005-02-12 06:30 (UTC) - Expandno subject
Momus, I'm sorry, but...
(Anonymous) 2005-02-12 05:39 am (UTC)(link)Mr. McInnes, I'd like to introduce you to "Jeff Gannon."
Re: Momus, I'm sorry, but...
(Anonymous) 2005-02-12 06:39 pm (UTC)(link)In addition, I'm not saying Vice is "right" or "wrong"--I just cringe when a moralist wears a sheepskin coat of "irony." Don't presume I need to be lectured to, ye gods on high!
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http://img30.exs.cx/img30/140/200412281237035529415wh.jpg
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Re: prices
(Anonymous) - 2005-02-12 15:14 (UTC) - Expandno subject
scratch a satirist
(Anonymous) - 2005-02-12 07:08 (UTC) - Expand(no subject)
Yoshimi
(Anonymous) - 2005-02-12 10:44 (UTC) - ExpandRe: Yoshimi
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No?
Sigh.
W
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(Anonymous) 2005-02-12 01:32 pm (UTC)(link)(no subject)
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This is a very astute point. Your blog is one of the few that teaches me something with every entry. Thanks.
Really fascinating - windy response
The main difference, in my humble opinion, is the gap between American and European approaches and history. America has a far more hamfisted history of coded agression, i.e. George Wallace pushing an obviously racist, segregationist agenda using the language of states rights. It's not just people reactions which is touched by this history, it also affects the delivery. Which is probably why Americans more readily "get" European provocations similar to Vice.
Sometimes when you scratch a provocateur and find a moralist those morals are highly reactionary. The language of people questioning their own privelege and people reacting to challenges to their privelege can be on the same page of humorous vocabulary, but the deep message is rather different.
It's sort of like the phrase "I'm just taking a (or the) piss" compared to the American "I'm just fucking with you." To my American ear "piss" phrases is about mocking or questioning an idea held in high esteem and "taking the piss" might mean questioning the earnest expression rather than the idea. "Fucking with you" is more about spotting a vulnerability and exploiting it for exploitations sake rather than the idea.
McInnes pose of sophistication is taking simple ambiguity - "Just kidding - or am I?" and "There is no point, or is there?" - jokes common to the Onion and adding a sales pitch that says the content is operating at a level only a special group can fully understand, which one might be part of if one shops at the advertisers. To me, it's like those ads who say adults just don't "get" Honeycombs.
Morris and Brooker are satirizing Vice and not versa. It seems to me one of their point is iconoclasm with conservative origins, as is the case with some key players in Vice are, may just be indulging ugliness under the cover of questioning.
When Vice occasionally gets beyond the obvious, it's because not all of its contributors are that shallow. The sum, however, is far less pleasant than a few worthy parts. I'd include you in the worthy bit.
Moralists
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What morals are we talking about? I feel like I’m not quite getting something. I can't see how the use of photographs of dead Iraqis in the specific article can sensitize us on moral issues. We've all seen these pictures and have felt so much. How will accompanying these images with such articles help the situation? Again with Toscani's billboards I failed to see how a shocking image will make a positive impact while promoting clothing and viewed on the street by passers by. I admire his work but never agreed the street was an appropriate place for it.
It all fails to convince me it’s not about exploitation.
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I think you nail it right there. People keep dying in Iraq because of the murderous decision of the current US administration to go to war quite unnecessarily. The mainstream news media do not show the awful, sickening results of this: the terrible, banal sight of a mangled corpse, a human reduced to pulp. The Bush administration has tried even to hide the sight of US servicemen's coffins. As long as it's all abstract and far-off, everything can carry on. Denials that war is sickening lead to the prolongation of war. Complacency in the face of the obscenity of war led to the re-election of a self-proclaimed "war president". These photos show us exactly what that means. It means obscenity, it means feeling physically sick. We have seen these pictures and felt so much. We must go on seeing these pictures and feeling the same emotions, the same revulsion. These pictures must be run wherever and whenever possible to remind us that the violence has not stopped, and the war is not all right. Pictures like these can lead us to make morally better choices at future elections.
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your assumption is stupid
(Anonymous) - 2005-02-13 07:42 (UTC) - Expandthe thoughts of some who commented on viceland.com
(Anonymous) - 2005-02-14 10:01 (UTC) - Expand(no subject)
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Vice is nice.
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(Anonymous) 2005-02-13 05:04 am (UTC)(link)no subject
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the dead iraqis....hmm... and the japanese girls...
(Anonymous) 2005-02-13 07:37 am (UTC)(link)makes me think you are a lazy cunt. get off your ass, start writing some better lyrics.
vice magazine is like public access tv, (remember 'sick and wrong') in the 90s? but these fuckers capitalize off that sensibility. to defend this as 'closet moralist' is a crock of shit momus. there's a reason why you're in the middle of shitsville sapporo freezing your ass off.
Re: the dead iraqis....hmm... and the japanese girls...
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info bomb
(Anonymous) 2005-02-13 01:11 pm (UTC)(link)no subject
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