Design Rockism

[imomus]

My latest article for AIGA Voice magazine is Design Rockism. Trace design's topsy-turvy path from Josef Muller-Brockmann's 'Grid Systems' to the Groovisions Brockmann doll!

Comments

[(Anonymous)]

In nature 'beauty' is often all about reproduction (as in the case of flowers and bee pollination, and Momus songs). In design aesthetics, attractiveness is part and parcel of soliciting attention and creating desire (if the design is selling something). Darwinism of course works in capitalism too. Post-modernism is perhaps form without function. But as Nick asserts there is always function even if it is not obvious, such as in the case of the Brockmann functional grid being used as a "look" ie an aesthetic value in the work of Groovision.

Richard G