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In June of last year I penned an eloquent elegy for the endangered bukkake genre of Japanese porn. So what seems to be replacing that Shinto ritual of repression and release? Since nature -- and porn -- abhors a vacuum, what new fetishes are represented on the combini racks and the DVD shelves of Japan, in the areas designed to get customers a little hot, shifty and breathless?



One answer seems to be provided by a magazine I spotted in my local Family Mart last night, while buying wholesome things like Muji stationery and soup. Boyish GALS is, to be pedantic, a one-shot mook shrink-wrapped with a DVD. I didn't buy it, but as a keen amateur sociologist I couldn't let it go unnoted in these pages.

My analysis of bukkake inevitably raised Shinto's focus on seed -- and agrarian fertility in general -- as a framing device. Using that same frame, what does the rise of "boyish gal" porn tell us about the Japanese sexual psyche in late 2009? Is it a gay development, or a feminist one, or some kind of softcore misogyny, or part of a semi-hikikomori fear of the otherness of the other sex?

One mook doesn't make a winter; I don't think it would be fair to say that a desire for Japanese women to become more boyish represents a step towards sterility and austerity. Certainly you could say that bukkake, invented in 1986 at the height of Japan's profligate economic bubble, represents a certain spendthrift tendency, a gloriously reckless waste of the national seed (something like the necessary lack of necessity Bataille built into his idea of the accursed share). By contrast, a trend for boyish gals would represent mere thrift. A boyish gal won't (in symbolic terms) give birth, which in turn means you won't end up paying money to bring up a child in a difficult world of recession, economic downturn, and so on.



But we should look at this in a wider context. This is an age where pregnancy and giving birth is very highly valued in Japan. The new government is promising wads of extra money to parents, conscious that something needs to be done about Japan's longterm demographic decline. Magazines like Crea (which recently featured a heavily-pregnant Kahimi Karie) and MiLK (Isshiki Sae) have recently fetished female fertility as never before.

It's worth noting the target audiences of these magazines, though. Boyish GALS is aimed at men, whereas Crea and MiLK are women's magazines. Could it be that while Japanese "grass-eating" men (the kind for whom even having a real girlfriend is mendokusai; too much hassle, too costly) dream of ever-less-fertile, ever-more-boyish women, Japanese women fantasize themselves as massive matriarchal baby machines with ever-bigger, ever-more-fruitful bellies?

Bukkake is hardly a fertile genre, if you think about it; sperm delivered to the wrong areas won't make babies. So perhaps it's less a question of fertility falling out of fashion in hard times, and more a question of men liking their sex non-reproductive and women liking it fruitful? We'll continue our penetrating investigations into Japanese fertility when we have more data; watch this space.
(deleted comment)

(no subject)

Date: 2009-12-19 04:10 am (UTC)
From: [identity profile] imomus.livejournal.com
Well, tread carefully; MiLK Japon (http://milkjapon.com/) is actually a children's fashion magazine, so it would have to be kiddyporn!

(no subject)

Date: 2009-12-19 04:18 am (UTC)
From: [identity profile] imomus.livejournal.com
It's a magazine filled with children's clothes, and aimed at young, affluent parents.

(no subject)

Date: 2009-12-19 10:47 pm (UTC)
From: (Anonymous)
Link plz

(no subject)

Date: 2009-12-19 04:36 am (UTC)
From: [identity profile] vogdoid.livejournal.com
the problem is that the girl on the cover of boyish gals doesn't look very boyish at all, even by Japanese standards. The boy in Taboo looked more boyish than that! Obvs can't judge the interior though. You should've bought it in the name of science.

That's the best "pretty pregnant" picture I've seen in a long time. Makes me want to have a kid. Maybe it's time you started to investigate these questions by starting a reproduction club? It might be fertile grounds for creative inspiration as well...

(no subject)

Date: 2009-12-19 04:44 am (UTC)
From: [identity profile] imomus.livejournal.com
Yes, I also don't find the boyish gal very boyish. But Hisae told me "That's why it's boyish, not boy. She's plain and pure, you could take her to the baseball game rather than shopping for jewelry or whatever."

Could this boyish gal actually be the perfect match, then, for the plain and pure Muji stationery I was purchasing when she caught my eye?
Edited Date: 2009-12-19 04:44 am (UTC)

(no subject)

Date: 2009-12-19 04:56 am (UTC)
From: [identity profile] vogdoid.livejournal.com
hah, that totally makes sense & probably fits with the zeitgeist (though I'm out of touch with what's going on over there lately). Thanks Hisae.

Mucheap

Date: 2009-12-19 05:21 am (UTC)
From: (Anonymous)
When i see Muji stuff in Famimart i'm always conflicted as to whether it means it's cool that Muji stuff is more accessible now, or that it diminishes the fetishistic allure of the brand to have it next to the band-aids and shoe polish in a konbini.

a flaccid tautology

Date: 2009-12-19 05:16 am (UTC)
From: (Anonymous)
but a tautology nonetheless to say this entry is extremely phallocentric. to begin with, your p.o.v. (no pun actually intended) vis a vis bukkake is only from the male's side--"repression and release [of ejaculation]; how do the actual women fit into your (fundamentally questionable) "shinto" thesis?

while, the "men want sex with no consequences and women see it as a means to a baby" hasn't made headlines in thousands of years, the idea that japanese women "fantasize" themselves as "baby machines" is a rather timely reference. to the right-wing japanese govt official's exact same wording a while back with regards to how he thought women ought to envision themselves re: the plummeting birth rate, that is. jolly good show!

to be fair, one mook doesnt make a winter, and two mag covers dont make a (female-led) fantasy, either.

Re: a flaccid tautology

Date: 2009-12-19 11:11 am (UTC)
From: (Anonymous)
Is English your second language? Seriously.

It's the only explanation I can think of for the way you torture the English language. either that, or given the penis obsession and the desperate quote dropping, you're a student at an American liberal arts college.

Re: a flaccid tautology

Date: 2009-12-19 11:14 am (UTC)
From: (Anonymous)
PS Two grammatical errors in that last sentence, can you spot them?

Re: a flaccid tautology

Date: 2009-12-19 11:21 am (UTC)
From: (Anonymous)
Above wins the asshole of the entry award.

Re: a flaccid tautology

Date: 2009-12-19 11:28 am (UTC)
From: (Anonymous)
Too kind. Don't underestimate your own fine effort.

Re: a flaccid tautology

Date: 2009-12-19 07:27 pm (UTC)
From: (Anonymous)
Original anon at least attempted some questions/thoughts, you on the other hand made a couple of vapid accusations without adding to the discussion. who's looking more flaccid now?

Re: a flaccid tautology

Date: 2009-12-19 08:47 pm (UTC)
From: (Anonymous)
And your contribution was what exactly? By your own definition it doesn't leave you exactly tumescent now, does it?

As for the first comment, we beg to differ. Its bizarre style was really the most interesting thing about it.

Re: a flaccid tautology

Date: 2009-12-20 05:01 am (UTC)
From: (Anonymous)
Still nothing germane to say?

Re: a flaccid tautology

Date: 2009-12-20 09:03 am (UTC)
From: (Anonymous)
On a positve note, at least I've raised your vocabulary.

Re: a flaccid tautology

Date: 2009-12-22 08:42 am (UTC)
From: (Anonymous)
how?

Re: a flaccid tautology

Date: 2009-12-22 06:47 pm (UTC)
From: (Anonymous)
But apparently I wasn't able to improve your grammar. That "how?" is unmistakeable. No wonder you were so defensive.

This is bizarre really. Your persistence and competitiveness is, in its own way, a lovely demonstration of the kind of "phallocentric" stereotype you indulged yourself in with the first comment. The stereotypes don't work - haven't you figured that out yet?

And if I keep coming back and indulging your obsession then I'm in danger of turning into the kind of "asshole" you accused me of being first time round.

So, go ahead, you've got the field to yourself.

Re: a flaccid tautology

Date: 2009-12-23 11:33 pm (UTC)
From: (Anonymous)
but i'm a female. so?

(no subject)

Date: 2009-12-19 06:49 am (UTC)
From: [identity profile] count-vronsky.livejournal.com
"She's plain and pure, you could take her to the baseball game rather than shopping for jewelry or whatever."

This is probably a lot of it, but I think there is something analogous to "sexy librarian" going on here too (with an added dash of nympholepsy, and a pinch of 'A Midsummer Night's Dream' -- a kind of sexual holiday from our more rigidly prescriptive sexual identities ). Just as there there is a sense of surprise, of secondary characteristics with an erotic edge being revealed when the "librarian" removes her glasses and shakes her hair loose, so too with the boyish girl, whose nubile, amatory essence is camouflaged by the familiar, non-threatening appearance and costume of a young boy.

(no subject)

Date: 2009-12-19 06:32 am (UTC)
From: (Anonymous)
http://desmitten.files.wordpress.com/2008/08/patti-smith.png
From: (Anonymous)
"Boys are much easier than girls. Boys get on their bikes and go out and do things. Girls are harder to fathom. More layers."

Perhaps "boyish girls" represents simplicity. No rise and fall of a fragile ego, less being or representing or depending on the approval of others, and more doing.

The question is - if this is true - what kind of world placates feminity? Where would simplification happen? What would be the seemingly out-of-kilter female's ideal environment? Can feminism and technology build a more women-friendly world with these things in mind?
From: (Anonymous)
maybe just stop judging people from a parent-down perspective?

(no subject)

Date: 2009-12-19 09:44 am (UTC)
From: [identity profile] sarmoung.livejournal.com
M., to help further your research here, I've paypaled you ¥1,000 to purchase the said mook and to stop hanging around in Family Mart. Perhaps a bottle of green tea on the side to accompany.

(no subject)

Date: 2009-12-19 09:51 am (UTC)
From: [identity profile] imomus.livejournal.com
Sarmoung has just paypalled me 1000 yen to buy the Boyish GALS mook with!

(no subject)

Date: 2009-12-19 11:32 am (UTC)
From: (Anonymous)
Looking forward to the first of the scans. In a purely academic way, you understand.

(no subject)

Date: 2009-12-19 11:47 am (UTC)
From: (Anonymous)
Man with a documented interested in girls who look like 12 year old boys decides it's a trend on the strength of spotting a single mook entitled Boyish Gals.

(no subject)

Date: 2009-12-19 07:30 pm (UTC)
From: (Anonymous)
and is thus able to subconsciously reinforce his own aversion to possible progeny.

Re: what's a mook?

Date: 2009-12-19 05:35 pm (UTC)
From: [identity profile] count-vronsky.livejournal.com
Whoa... we had 18 inches of snow last night! The bushes outside my window look like a caravan of albino dromedaries :)

Re: what's a mook?

Date: 2009-12-19 07:29 pm (UTC)
From: (Anonymous)
a little less interesting. simply a Magazine and a Book in one: Mook

(no subject)

Date: 2009-12-19 05:23 pm (UTC)
From: (Anonymous)
And if everybody could be this way
We could change the world.

(no subject)

Date: 2009-12-19 06:24 pm (UTC)
From: (Anonymous)
"Ladette" hits Japan. It's hardly gender bending is it.
From: (Anonymous)
I think baseball games is pretty close to it. You know, retreating from the economically powerful, designer handbag-clutching, picking-and-choosing woman, who can select men based on possession of career, ownership of a car and a house (有车有房, we say). You can take your boyish girl out to see a game and she won't want anything but a bag of sunflower seeds, and shit, come to think of it, a splash of cum dripping off that pretty little nose wouldn't be such a bad thing either.
From: (Anonymous)
my own ¥2 analysis went along similar lines. It seems to me that many, maybe most, Japanese woman try for a maximally hyperfem look in an effort to attract the increasingly disinterested males (herbivorous men, as they have now been dubbed), but since most Japanese males are either raised in the pseudo-millitary, wholly homo-sociable world of sports, or the introverted, non-sociable otaku world of computer games, manga etc., the hyperfem look actually repels, rather than attracts them. Just as the ancient Spartans would cut the new brides hair short and dress her in military clothes so that her new husband wouldn't feel too intimidated to shag her on their wedding night, I think perhaps a good way for Japanese woman to get a little action is more baseball caps and fewer stiletto heels. I predict that at some point soon some clever designer will realize this, and an androgynous clothing craze will sweep through Japanese female fashion world.

(no subject)

Date: 2009-12-20 09:57 am (UTC)
From: (Anonymous)
Wouldn't "Boyish Gals" mean just no bust whatsoever? That would be my guess, nothing more complex than making a potential negative in a model into a selling point.

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