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I spent quite a bit of time yesterday (but it was alright, because here in Berlin it was cold and raining) shuttling back and forth "in New York" between Stuart Bailey, my new "editor" at TF/LN (The First / Last Newspaper) and Jonathan Paul, the editor of The Moment, the New York Times style blog. Basically, TF/LN, a temporary newspaper that art-design group Dexter Sinister are publishing during the Performa Biennial, launched yesterday, and I wrote a spoof column for it, The Ghost-Materialist, which picked up where my real column for The New York Times, The Post-Materialist, left off back in January. You can read the first Ghost-Materialist in a ghostly location here on Click Opera; I've secreted it, spookily, in April 2008, which happens to be the month I started writing the Post-Materialist too. It's entitled Paris Druggery-Pokery and tells a tall tale about Paris fashionistas abandoning select store Colette in favour of an insignificant droguerie-menage store in the 17th arrondissement.



Things got complicated yesterday when the real New York Times got interested in publishing the spoof column as well. It looks as if they'll be running it slash running a piece about it on Thursday. Now, TF/LN is being put together across the road from the New York Times building, in the Port Authority building at BLANK SL8 (corner of Eighth Avenue and 41st Street), in a continuous piece of what Dexter Sinister like to call "performative publishing". They love ghosts, mirrors, doubles and Pynchonesque-Kafkaesque semi-legitimate parasitical operations (the alternative post office in Crying of Lot 49, the alternative court system in The Trial), and this publishing operation is very much the ghost-double of The New York Times.

So what we have now is the real New York Times sitting up and taking notice of a weird temporary ghost-double across the road. Dexter Sinister's operation is intended to "reflect on the unstable condition of contemporary news and related medias", and this comes at a time when newspapers are, more than ever, questioning themselves existentially. Oddly enough, the first thing I did when I got the NYT job is question the legitimacy of the people offering me the job. I went so far as to construct a paranoid sting spoof in which an entire facade of The New York Times, with its own convincing fake website, had been constructed to entrap and ensnare me. In the end I concluded that it didn't really matter whether this was "fake NYT" or "real NYT"; the logic of the Woody Allen joke about not telling your brother he isn't a chicken "because we need the eggs" applied. I needed the eggs, so I acted as if The Moment really were the New York Times. In a sense, though, this "paranoia" reflected a reality: that "the New York Times" is making itself up from scratch every day. That it, too, is, in a sense, a daily parody of The New York Times. Hence its interest in somebody across the road doing, essentially, the same thing.



Dexter Sinister launched their TF/LN at a party last night in New York during which they screened Farewell, etaoin shrdlu, a 1980 film directed by David Loeb Weiss which documents Linotype operator Carl Schlesinger's last day -- and the New York Times' last day -- of manual hot metal typesetting, which occurred on July 2nd, 1978. As the San Francisco Chronicle explains, "etaoin shrdlu" is the phrase you get when you strike the first twelve keys at the left side of the Linotype keyboard. If a line of type got garbled, you'd write "etaoin shrdlu" just to indicate that it should be removed, but sometimes the error crept into the printed paper, along with the tag (rather like QWERTYUIOP or LOREM IPSUM DOLOR SIT AMET).



Thirty years after the end of hot metal typesetting, newspapers are in a much deeper crisis. Should they charge a cover fee at all (the Evening Standard in London just went free)? Should they wind up their paper editions and go online-only (The Moment is an online-only feature in The New York Times)? What does "newspaper" mean, in the age of Google News personalisation filters and the Facebook newsfeed? Can "news" mean whatever you want it to mean? Are we all on the same page?

I recently visited The Guardian's shiny new office in London. Rather like The New York Times, the paper moved into amazing and expensive new premises mere months before being pummeled by the twin blow of economic recession and plummeting advertising and circulation figures. The Guardian's new home is a curtain of wavy glass backing onto a tranquil canal. It blends seamlessly into the King's Place arts complex next door, to the extent that you feel that it might be becoming an upmarket culture brand rather than a paper. The New York Times, meanwhile, has reportedly been letting out office space in its new tower on the square named after it.

Something about newspapers in shiny new buildings in the 21st century reminds me of Mies van der Rohe's never-built 1919 design for a glass skyscraper on the Berlin Friedrichstrasse. There's a delicious incongruity, visually, between the essentially 19th century world of the newspaper, with its gothic type and its print works full of (we imagine) artisans slaving over hot type, and the glass-and-numbers, smoke-and-mirrors world of computers and high finance and precarious immateriality newspapers currently inhabit, and seem destined, ultimately, to be undermined by. I wonder if the glassy New York Times, faced with a handmade broadsheet across the road, is being stalked (and serenaded) by the ghost of its true self?

(no subject)

Date: 2009-11-04 12:49 pm (UTC)
From: (Anonymous)
Dexter Sinister's operation is intended to "reflect on the unstable condition of contemporary news and related medias"

Oh, for goodness' sake. Are they just 'reflecting', or will they 'interrogate' as well? I don't understand how you can criticise the unimaginative retro-pastiche of contemporary pop, but let this kind of curatorial langue de bois pass. What exactly is so new and exciting about these conceptual art pranks? How is the art world any less mired in the age of retro-pastiche, condemned to repeat, with less wit, the doings of Fluxus-type artists of a generation or more before? Why do you give all this stuff a free ride? (And I have to add that your own contribution to this enterprise is pretty feeble as well.)

And no, I'm not some Sewell-like arch-conservative who thinks it would be more radical if everyone started painting watercolours again or something, I truly don't know what the way out of the impasse our culture is stuck in, but I'm pretty certain Dexter Sinister's retro-concepto isn't it.

(no subject)

Date: 2009-11-04 01:05 pm (UTC)
From: [identity profile] imomus.livejournal.com
Interrogation is just reflection with more handcuffs and anglepoise lamps.

But seriously, I won't let your critique stand, I'm going to have to interrogate it. My spoof is a weak one, I agree (the second one will be better), but I find the "performative publishing" and "documents opera" and "ghostly doubles of institutions" thing Dexter Sinister do deeply fascinating.

Starting a sort of parallel New York Times across the road from The New York Times is essentially the same thing as proposing a series of parallel Scotlands, or being Mies van der Rohe and proposing a glass-walled building for the Friedrichstrasse in 1919, or Franz Kafka and proposing a shoddy-but-powerful parallel legal system. The really interesting thing is that we suspect that Kafka was talking about the actual and real legal system of his day. By proposing it as a weird underground alternative, Kafka makes us realise how even authoritative institutions are basically making it up as they go along. And that's very much what it felt like writing for "the real" New York Times.

I put this rather more elegantly in a Facebook status update:

People call these farcical parodies that we—a woman, a man, The New York Times—assemble daily of a woman, a man, and The New York Times "a woman", "a man" and "The New York Times".

What Dexter Sinister are doing is not "retro-concepto" so much as using their imagination and creating parallels, models, dummies which allow us to see the originals in a different light. That kind of imagination is very much part of getting out of whatever rut or impasse you think we're in. It's art—in Bourriaud's term—as "an alternative editing table for reality". Almost literally.

(no subject)

Date: 2009-11-04 01:34 pm (UTC)
From: (Anonymous)
How many spoofs of the New York Times have there been, though? Dozens, including an incredibly elaborate one only a year ago. I simply can't accept that yet another NYT hoax counts as being imaginative, sorry. I share your interest in ghostly doubles but the execution has to be fresh and this isn't at all. Its target is lame and the whole "art intervention" idea has to be looked at again, especially since it is increasingly indistinguishable from how the advertising industry operates with its "viral" concepts.

(no subject)

Date: 2009-11-04 01:40 pm (UTC)
From: [identity profile] imomus.livejournal.com
So I take it you've seen a copy of TF/LN, then?

(no subject)

Date: 2009-11-04 01:55 pm (UTC)
From: (Anonymous)
I haven't. I've seen what they've put up on their website; I've seen the piece you've written for it; I've read their "mission satement". Unless all of that is wildly unrepresentative, I think I have a rough idea of what it's like.

(no subject)

Date: 2009-11-04 02:20 pm (UTC)
From: [identity profile] imomus.livejournal.com
I think the fact that you call it a "spoof" shows that you don't have a good idea of what it'll be like. And isn't criticizing art without any direct experience of it terribly retro-concepto-letters-to-the-editoro?

(no subject)

Date: 2009-11-04 03:01 pm (UTC)
From: (Anonymous)
You yourself call your contribution to the project a spoof, for Chrissakes! And as for being called out for not having had "direct experience" by Momus, master of the gloss of the gloss found on the Internet, I consider it an honour! As for the letters-to-the-editoro, that's lazy ad hominem trying to put me in the conservative disgusted-from-Tunbridge-Wells school of criticism, which is not where I'm coming from at all. Poor show, Momus!

(no subject)

Date: 2009-11-04 03:17 pm (UTC)
From: [identity profile] imomus.livejournal.com
Yes, I said my contribution is a spoof, but then you leap to calling the whole paper a spoof, which it very much isn't. I think your use of the word "target" showed that you think Dexter Sinister are satirists or doing "institutional critique". They really aren't. They're more bookish than puckish.

And you have to admit, people writing missives to complain about "conceptual" artworks they haven't actually experienced is an even more tedious tradition than making said "conceptual" artworks themselves. This, after all, is Humperson's Third Law, and you have just provided the umpteenth example.

Anyway, I'd be interested to hear about this "very elaborate version" a year ago.

(no subject)

Date: 2009-11-04 03:28 pm (UTC)
From: (Anonymous)
I haven't written missives to complain about conceptual artworks. I have experienced some of said conceptual work because you posted some of it, and some of it is on the Dexter Sinister website. Play the ball not the man, Momus! More to the point, have you seen the faux newspaper? If so, you can only have seen it electronically, so why don't you share and then we'll all be in the same boat?

http://www.guardian.co.uk/media/2008/nov/12/new-york-times-spoof

(no subject)

Date: 2009-11-04 03:54 pm (UTC)
From: [identity profile] imomus.livejournal.com
Fake New York Times: the work of pranksters The Yes Men

I can guarantee you're never going to see a caption under a photo of TF/LN saying "Fake New York Times: the work of pranksters Dexter Sinister".

Also, how can I be ad hominem with someone anonymous? Ad hominem means I'd have to be attacking known facts about you as a person, rather than your critique itself. It's your critique I find misjudged, and a lot more predictable (and predictably misinformed) than the things it calls predictable.

But you're right that I'm also often reviewing (positively) things I haven't seen. I may have contributed to TF/LN, but I haven't seen a copy of it, either on paper or electronically. I'm describing what I think it's probably like based on having seen Dexter Sinister performances, researched and written an article about them for 032c magazine, and met Stuart Bailey a few times. There's a pdf (http://www.dextersinister.org/MEDIA/TFLN.pdf) of something that may or may not resemble an embryonic version of the paper as published, and which may or may not update in due course with an electronic version of the paper paper.

But we're basically two blind men describing an elephant here. The only difference is that I think it's probably a bloody good elephant.

(no subject)

Date: 2009-11-04 09:51 pm (UTC)
From: (Anonymous)
Hahaha!
The painstakingly overwrought title of the post, and the final sentence above are perfect.
Momus knows, like Shaw, that "all intellectual labor is inherently humorous", but instead of trying to forget that fact (like most academics seem to) or simply avoiding intellectual labor, he delights in it...

This is never clearer than when Momus is confronted with anons to whom intellectual labor is serious business!

I suppose this makes Momus a tender troll.


(no subject)

Date: 2009-11-04 09:54 pm (UTC)
From: (Anonymous)
A tender troll of the intellegentsia.

ps. love the recaptcha software. it just demanded that I type "wife 115". I hope the computer choosing the sentences is trying to send some cryptic message....

new suit, old hat

Date: 2009-11-04 09:41 pm (UTC)
From: (Anonymous)
kafka hasn't been read this way since the heady days of the 60s; it's more likely he was riffing on freud, and his talmudic dalliances with respect to the "supreme judge" and inescapable system of "law" blah blah blah

Re: new suit, old hat

Date: 2009-11-04 09:44 pm (UTC)
From: (Anonymous)
that is, freud's system of "desires" "ego" etc. re-read the trial, you'll see K acting on his libidinal impulses every chance he gets--almost in a fantastic way. the law system is the Id-like balance to this. granted, we libertines want to fight against this kind of pervasive institution of morality, as does K, to the very end of the tale.

(no subject)

Date: 2009-11-04 01:27 pm (UTC)
From: [identity profile] krskrft.livejournal.com
What does "newspaper" mean, in the age of Google News personalisation filters and the Facebook newsfeed?

Not much. But as much as I don't particularly care about the fate of the NYT, I do have to admit that I'll be sad to see a lot of their more expensive, legwork-driven journalism disappear. That isn't the kind of stuff that can be replicated by very many print (or online-text) outlets. Something tells me that the only way the NYT will ever actually "die" is if its management absolutely refuses to adapt to current trends. This isn't an impossibility, of course, but I think we're still pretty far from the point of no return, if it's the NYT that we're talking about. (Obviously smaller rags are dropping like flies).

(no subject)

Date: 2009-11-04 03:20 pm (UTC)
From: (Anonymous)
Have you read the Times much recently? Their reporting and news diet is becoming horrible. I like to joke that they've become Vice without the shock value. It's as if they realized a year or so ago that only rich white Manhattanites and 20-something college-educated Brooklyn transplants were the only readership that mattered. Now we have local stories concerning a lad trapped in a bar overnight, how a blog destroyed my relationship, how restaurants are a popular place to go on dates, etc. Nevermind the continuing turmoil of the city's school system, rising crime, continued commercial gentrification of much of Manhattan, etc.

I suppose with Bloomberg having stolen his third term from the political process it's the safest way to go for them.

Signed,

A 20-something college-educated Manhattanite

(no subject)

Date: 2009-11-04 10:35 pm (UTC)
From: [identity profile] krskrft.livejournal.com
Actually, within the past 6 months, I've read a good number of great, and probably very expensive to produce, articles. There was an amazing one about a dispute between North and South Korea over a small island near the DMZ (http://www.nytimes.com/2009/06/24/world/asia/24korea.html?_r=2&hp).

(no subject)

Date: 2009-11-04 05:32 pm (UTC)
From: [identity profile] shadowshark.livejournal.com
speaking of ghosts...
http://www.newscientist.com/article/mg20427321.200-where-do-ghosts-come-from.html?DCMP=OTC-rss&nsref=life
Now I'm imagining a false childhood where I was afraid of the magnetic perturbations instead of the dark.

(no subject)

Date: 2009-11-04 08:59 pm (UTC)
From: (Anonymous)
I don't think newspapers should be glass-half-full. People are still buying their product. The Guardian reviews Twitter now. There is a rolling review of television as it plays. I suppose the core of journalism changed:

War reporter
Corruption buster
Crime reporter
Columnist
Agony Aunt
Urban confessional
Aggregator of blogs-comment
Twitter-watch

The problem is that the personality of opinion is the ONLY distinction. Financial news and ideology is identical across all papers. We are merely picking the face we want to hang on capitalism.

waste of time and energy

Date: 2009-11-04 09:50 pm (UTC)
From: (Anonymous)
spoofing/ghosting newspapers is a half-notch above spoofing TV for god's sake WHY BOTHER, it's all dreck anyway, hardly worthy of one's attention. spend your time meeting your neighbors, playing with children, baking pies, hugging old folks, pondering the devaluation of the felt presence of experience...

(no subject)

Date: 2009-11-04 10:54 pm (UTC)
From: [identity profile] imomus.livejournal.com
Aha, there's now an electronic copy of the paper online! (http://www.dextersinister.org/index.html?id=213)

(no subject)

Date: 2009-11-04 11:12 pm (UTC)
From: [identity profile] imomus.livejournal.com
Ha, they haven't run anything to do with The Ghost-Materialist (which has thrown the New York Times into a tizzy, because they were going to double it back from their own site), but they've printed a link to my not-performing-at-Performa-twice (http://imomus.livejournal.com/496511.html) piece and picked up today's quote about the blind men and the elephant:

"But we're basically two blind men describing an elephant here. The only difference is that I think it's probably a bloody good elephant."

The first edition of The First/Last Newspaper arrived today at 4pm at Port Authority, New York.

Yes but have your read the Wire?

Date: 2009-11-04 10:59 pm (UTC)
From: (Anonymous)
The above debate is interesting and all, but what we really need to do, music lovers etc. is to witness the end of the Wire magazine. Save the trees, and the music!
From: [identity profile] pay-option07.livejournal.com
I was just a wunderkind if it ain't all more than just a perceptual inclination but, a rather urbane form of morphallaxis. Either "artisans slaving over hot type" or "backing onto a tranquil canal" would arouse the dullest phoneme from the NYT.

Guardian

Date: 2009-11-07 01:53 am (UTC)
From: (Anonymous)
Out of curiosity, what were you doing at King's Place? I work there - In fact, I'm in that lovely shiny office right now. I've long thought you'd make a great contributor - have you ever considered pitching something?

Unfortunately, I'm a mere sub and not the sort of person who'd be remotely involved in that process, but, speaking as a fan rather than a Guardian employee, perhaps when you wind up Click Opera next year you could spend that extra free time having a go at writing some Brian Dillon-style features. I'd read them.

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