Negation of the negation
Aug. 19th, 2009 12:30 pmOn Sunday I was cycling up Ohlauerstrasse -- the part of Kreuzberg that begins just over the canal from our part of Neukolln -- when I spotted a rather witty poster. "I WOULD HAVE PREFERRED A BLANK WALL RATHER THAN THIS GREAT PIECE OF SHIT," it said, in crossed-out Verdana letters.

What I liked about this poster at first was the thought that it was complaining about -- and therefore effacing -- itself. It was a paradox, a speech act that condemns speech acts. There's an infinite regress built into this (and emphasised by the crossing-out): the condemnation is also condemned, the effacement effaced, and so on. Later, it occurred to me that the poster was a good example of what Pat Kane, citing the Italian thinker Paolo Virno in his review of my books the other day, called "the negation of the negation".
I put the image up on my Flickr page last night and within hours two people had linked to similar posters they'd seen in Paris and London. Someone called acb (oh, it's Andrew Bulhak!) had seen these two posters on a mural on Chance Street in Shoreditch, London:

IN AN IMAGES SOCIETY, PRODUCE IS MORE IMPORTANT THAN POSSESS, says one (crossed out), and SORRY ABOUT IT, BUT IT'S NOT AN ACCIDENT, says the other. Meanwhile, Flickr user Fufurasu (oh, it's my Greek friend Orestes!) showed a poster in Paris:

JE N'AIME PAS BEAUCOUP LES GENS QUI POURISSENT NOS MURS AVEC DES AFFICHES, it says; "I don't much like people who foul up our walls with posters". Misreading the small print at the bottom of the poster, Fufurasu links to a clip-art site called Retroart.com. In fact, the posters are signed Reroart.com.

Réro, we learn from the site, is based in Paris (which explains the slightly tilted English) and makes graphic design and street art. He (assuming it's a he) has a show coming up in September at Antje Oklesund's "audiovisual laboratory" on Rigaerstrasse, Berlin. There's a big page of photos of the posters in Réro's Next Customer (le client suivant) series on his website, with an artist's statement about his intentions.
After looking at the images on this page we can add a few new "negation of the negation" slogans to our collection:
ART IS GREAT TO WASTE TIME BEFORE DYING
THIS IMAGE IS FREE COPYRIGHT
I'VE JUST WON AT THE LOTTERY AND YOU CAN FUCK OFF
RESERVATION FOR TWO PEOPLE
THIS POSTER IS INDIRECTLY SUBSIDISED BY THE TAXPAYER WHO FINANCES ITS CLEANING AND THEREFORE PERMITS IT TO DISAPPEAR

Réro also explains the "next customer" idea (I've translated from the original French) in a text:
"On the theme of the image illustrated by a text, "I am the next customer" is the person who, even before having paid for his goods, is proud to mark the limits of his property at the supermarket check-out, even before the products actually belong to him. This little psychological barrier might seem harmless, but it's also a very good index of our time.
"With irony, these posters -- which represent exactly the opposite of what they seem to be saying -- raise a smile. Then, the fact that the text is crossed out leads to a new reflection on whether it's a simple mistake the artist thought it best to preserve, or another negation by image... This project has, as its objective, to make the passerby think about the notion of the physical and intellectual ownership of a work."
After reading Réro's artist statement, I almost feel I know too much about his intentions and ideas.PERHAPS HE SHOULD HAVE CROSSED THESE TEXTS OUT TOO.

What I liked about this poster at first was the thought that it was complaining about -- and therefore effacing -- itself. It was a paradox, a speech act that condemns speech acts. There's an infinite regress built into this (and emphasised by the crossing-out): the condemnation is also condemned, the effacement effaced, and so on. Later, it occurred to me that the poster was a good example of what Pat Kane, citing the Italian thinker Paolo Virno in his review of my books the other day, called "the negation of the negation".
I put the image up on my Flickr page last night and within hours two people had linked to similar posters they'd seen in Paris and London. Someone called acb (oh, it's Andrew Bulhak!) had seen these two posters on a mural on Chance Street in Shoreditch, London:



Réro, we learn from the site, is based in Paris (which explains the slightly tilted English) and makes graphic design and street art. He (assuming it's a he) has a show coming up in September at Antje Oklesund's "audiovisual laboratory" on Rigaerstrasse, Berlin. There's a big page of photos of the posters in Réro's Next Customer (le client suivant) series on his website, with an artist's statement about his intentions.
After looking at the images on this page we can add a few new "negation of the negation" slogans to our collection:
THIS IMAGE IS FREE COPYRIGHT
I'VE JUST WON AT THE LOTTERY AND YOU CAN FUCK OFF
RESERVATION FOR TWO PEOPLE
THIS POSTER IS INDIRECTLY SUBSIDISED BY THE TAXPAYER WHO FINANCES ITS CLEANING AND THEREFORE PERMITS IT TO DISAPPEAR

Réro also explains the "next customer" idea (I've translated from the original French) in a text:
"On the theme of the image illustrated by a text, "I am the next customer" is the person who, even before having paid for his goods, is proud to mark the limits of his property at the supermarket check-out, even before the products actually belong to him. This little psychological barrier might seem harmless, but it's also a very good index of our time.
"With irony, these posters -- which represent exactly the opposite of what they seem to be saying -- raise a smile. Then, the fact that the text is crossed out leads to a new reflection on whether it's a simple mistake the artist thought it best to preserve, or another negation by image... This project has, as its objective, to make the passerby think about the notion of the physical and intellectual ownership of a work."
After reading Réro's artist statement, I almost feel I know too much about his intentions and ideas.
The big strike
Date: 2009-08-19 11:01 am (UTC)“WITH A PEN, NEATLY STRIKE-THROUGH ALL PRINTED COPY
IN YOUR HOUSEHOLD, NO SINGLE PRINTED WORD SHALL
REMAIN NON-NEGATED. SAY NO TO UNNEGATED TYPE.
(144 characters)”
Re: The big strike
Date: 2009-08-19 11:04 am (UTC)Ich strich alles durch.(no subject)
Date: 2009-08-19 11:11 am (UTC)(no subject)
Date: 2009-08-19 11:13 am (UTC)(no subject)
Date: 2009-08-19 11:28 am (UTC)But these posters only cancel themselves semantically. Their struck-out statements remain to tease us. To cross out a text is not the same as to restore the wall to its former blank state. The statement was made and cancelled, and remains in a dialectical "flicker state" before our eyes.
I've argued against the neat and tidy concept of hypocrisy in Click Opera before, because in real life deeds and statements do not cancel themselves out so conveniently. For instance, a person might condemn something they do themselves because they know from first hand experience how harmful it is. There's also the problem that if vaunting the things you don't do makes you a hypocrite, vaunting the things you do makes you a smug narcissist.
(no subject)
Date: 2009-08-19 11:32 am (UTC)(no subject)
Date: 2009-08-19 11:57 am (UTC)(no subject)
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From:Irrational" and organised amplified the original.
From:(no subject)
Date: 2009-08-19 12:02 pm (UTC)It's not an either/or, Momus! I'm quite happy to consider you a smug narcissistic hypocrite.
There may be a danger in being absolutist about hypocrisy, but there's equally a danger in denying the worth of the concept, because you're inviting a complete disconnect between what people believe and what they say, which will ultimately impoverish the value of what they say. Boys who cry wolf, in other words.
As for over-explanation, Your work means less to me since you started this blog. I simply know too much about you and your work, it's suffocating.
(no subject)
Date: 2009-08-19 12:11 pm (UTC)Sure, but if you look out there at internet discourse, vastly more people are bandying absolutist definitions of hypocrisy (usually in pettily ad hominem contexts) than are questioning whether a deed can really cancel a statement, or vice versa. In this context, it really is worth being one of the only people out there defending instances of "hypocrisy" -- the man mired in the universal vices of the present, but talking about the virtues of the future, for instance.
As for over-explication, if I didn't discover things I didn't know -- about myself and about the world -- every single damn day here, I'd stop like a shot. I suspect my readers feel the same way. The moment you stop encountering new things (like Monsieur Réro) is the moment to leave.
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Date: 2009-08-19 11:48 am (UTC)raise a smile .... actually not
Date: 2009-08-19 12:31 pm (UTC)that is capable of drawing my attention,
and evoke immediate sadness
I can't explain why
it is like reading t-shirts
with texts like
my friend went to mallorca and all she brought back for me was this lousy t-shirt
it hurts,
i hope they will leave town soon
Re: raise a smile .... actually not
Date: 2009-08-19 01:39 pm (UTC)Re: raise a smile .... actually not
Date: 2009-08-19 03:50 pm (UTC)Re: raise a smile .... actually not
Date: 2009-08-19 04:02 pm (UTC)They have a very good point hanging around the internet,
crapping up forums,
it will bring the end of internet communities within a few years.
Now already people are embarrassed if you bring up the internet in a face to face talk.
Re: raise a smile .... actually not
Date: 2009-08-20 12:51 pm (UTC)I admit I am becoming increasingly weary of the art of manifestos, recontextualisations, commentary, and conceptual abstraction. I wish more art would delight me with rich, well-crafted artifice.
Even on the street.
-Orestes
no
Date: 2009-08-19 04:15 pm (UTC)The few examples of these signs left me inspired.... others either I didnt etirely get, or not so great...
I havent seen these around NY.... and I dont know of this artist... have to look him up.
Just wanted to a a few bits to the stew.
* first I love how French always seem so French. The well crafted conceptual side (which feeds the body as it feeds the mind) of this project... reminds me of so many other french artists.
* the negation is also... something that is played out a lot in street art. "your shit is wack!" ... it has its roots based in a very common practice. Although the way he pulls it off is taking it to another level. street art is also continually being erased (negated) so its commenting on that as well...
Heres a link to the basic prevailing thought w that....
http://www.streetartblows.com/streetahht.htm
another example of something similar (which doesnt take in as far as reroarts)
http://www.flickr.com/photos/dsnet/19901991/
*An element I dont like so much and is usually done badly is the preachy side of street art... like its a voice of reason or something... or for some reason 'better' because its pasted (or whatever) on a street wall... but usually comes off as a snotty teenaged punk (which is what they proby are...)
*accidental art I love is when someone (of authority) want to cover up a tag or whatever and used a completely wrong color of paint in a big sloppy odd shape that looks so wrong... just to negate the 'street art'... I think of it as a wonderful collaboration...
Re: no
Date: 2009-08-19 05:48 pm (UTC)Yes, the "taxpayer" one plays with that explicitly, but of course the illegality of street art, and its transgression against established property rights, and its struggle with ephemerality, and the kind of protests it gets from prim bourgeois NIMBY types (here recapitulated inside the wheatpasted sheets)... it's all here, rather wittily summed up, I think.
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Date: 2009-08-19 06:38 pm (UTC)(no subject)
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Date: 2009-08-19 06:38 pm (UTC)(no subject)
Date: 2009-08-19 08:58 pm (UTC)Speaking of bald, I met the cutest girl last friday momus, and in a way it is all because of you. I mentioned last month that I had shaved my head. Well after I got some sun on my scalp and looked slightly less cadaverous, the look and the ease of it began to grow on me. I decided to go with it for the rest of the summer. Lately I've kept the sides shaved and grown a cheyenne war lock, which I have always wanted to try after seeing it in a Robert Capa documentary last year.
So I am at a party friday night, and this girl comes up to me and says - "nice style man" and smiles and she was just gorgeous. Let me describe her to you. She is a junior at Williams studying Art History and Russian Lit (Harvard is the school people attend when they can't get into Williams). Her father is African, mother Cuban and she speaks 5 languages fluently. (I suppose I could sum her up as a hottentot, pepperpot, polyglot). And she spends her summers volunteering with a relief group in the Sudan. She's coming over friday and I am going to cook her some gumbo. Wish me luck :)
(no subject)
Date: 2009-08-19 09:02 pm (UTC)(no subject)
Date: 2009-08-19 10:01 pm (UTC)Here's how my hair is as of today; it's beginning to remember that it exists.
(no subject)
Date: 2009-08-19 10:01 pm (UTC)BELEIVE ME.
signed the guy who is not art director at Publicis Paris.
(no subject)
Date: 2009-08-19 10:08 pm (UTC)"Hey, aren't you the guy I read about on Momus' blog? I love your work!"
(no subject)
Date: 2009-08-20 03:17 pm (UTC)Signed the guy who likes google and the forests, root beet and lemon barbecue