MediaMarkt and Flohmarkt change places
Jul. 27th, 2009 11:35 amThe earnest student of mankind via his tools has a choice between the sane, logical layout of a culture's newest human devices -- and, by implication, its conception of knowledge and its vision of the world -- in a modern store like MediaMarkt or the insane, cluttered and absurd layout of yesterday's tools, technologies and trash in a flea market. In the Berlin district of Neukolln the temporal distance between the sanity and the insanity of objects is a brief five minutes -- the time it takes to climb the hill from the big MediaMarkt in the Neukolln Arcaden to the Flohmarkt in the car park beyond the old Kindl brewery.

But can this neat distinction between the sanity of new objects and the insanity of old be maintained, when you visit them both in quick succession? A kind of irrational excitement grabs me in MediaMarkt when I -- for instance -- look at the pocket data projectors, an excitement which has nothing to do with any objective "need" for such a thing. And might there not be a kind of wise poetry in the irrational layout of the flea market, a serene sense of affectionate detachment from human culture, an older, wiser take on the follies and foibles of past production?

After a visit to the flea market, it's MediaMarkt which begins to look frail and irrational, its styles balanced precariously (precisely because this "media" comes so directly from the present and nothing but the present) on the edge of obsolecence, its textures charmlessly pristine, puritan, frigid, unloved and unlovable, its appeal based on all the worst aspects of human nature (for laziness is what draws us to convenience, restlessness and boredom to innovation, conformity to the latest must-have, and so on).
In some weird way, MediaMarkt (several football-fields'-worth of fluorescent-lit, air-conditioned Koolhaasian junkspace) and the Flohmarkt change places, and it's the flea market which represents what is cutting-edge, clever and new. It's at the flea market that panhandling pioneers sieve gold from the obscurities of the anxious interval. And it's at the flea market that I can become a dung beetle, rolling my own special ball packed with the future, rife with fertile possibilities.

For where else but the future can these communist opthalmologist's glasses with their strange nasal rubber bridge come from? Yes, yes, the past, of course they come from the past, but it's a past so forgotten, so sublimated, so de-contextualised that it looms before us like a spectre of the future, with the future's strangeness, the future's deviancy, the future's capacity to shock us out of our complacency and see human production -- the huge machinery of the concretization of our conception of the world and our place in it -- as gorgeously, ridiculously, ingeniously, patently insane.

But can this neat distinction between the sanity of new objects and the insanity of old be maintained, when you visit them both in quick succession? A kind of irrational excitement grabs me in MediaMarkt when I -- for instance -- look at the pocket data projectors, an excitement which has nothing to do with any objective "need" for such a thing. And might there not be a kind of wise poetry in the irrational layout of the flea market, a serene sense of affectionate detachment from human culture, an older, wiser take on the follies and foibles of past production?

After a visit to the flea market, it's MediaMarkt which begins to look frail and irrational, its styles balanced precariously (precisely because this "media" comes so directly from the present and nothing but the present) on the edge of obsolecence, its textures charmlessly pristine, puritan, frigid, unloved and unlovable, its appeal based on all the worst aspects of human nature (for laziness is what draws us to convenience, restlessness and boredom to innovation, conformity to the latest must-have, and so on).
In some weird way, MediaMarkt (several football-fields'-worth of fluorescent-lit, air-conditioned Koolhaasian junkspace) and the Flohmarkt change places, and it's the flea market which represents what is cutting-edge, clever and new. It's at the flea market that panhandling pioneers sieve gold from the obscurities of the anxious interval. And it's at the flea market that I can become a dung beetle, rolling my own special ball packed with the future, rife with fertile possibilities.

For where else but the future can these communist opthalmologist's glasses with their strange nasal rubber bridge come from? Yes, yes, the past, of course they come from the past, but it's a past so forgotten, so sublimated, so de-contextualised that it looms before us like a spectre of the future, with the future's strangeness, the future's deviancy, the future's capacity to shock us out of our complacency and see human production -- the huge machinery of the concretization of our conception of the world and our place in it -- as gorgeously, ridiculously, ingeniously, patently insane.
(no subject)
Date: 2009-07-27 10:00 am (UTC)(no subject)
Date: 2009-07-27 10:29 am (UTC)(no subject)
Date: 2009-07-27 11:56 am (UTC)I'm afraid this question ended up sounding like a loaded one, especially in the anonymous context, but it's really not!
(no subject)
Date: 2009-07-27 01:15 pm (UTC)The pair I bought yesterday at the Flohmarkt are a bit more gimmicky and weird, but actually the lenses in them are almost my prescription anyway, so I can wear them from time to time.
Love that word "nosebicycle", by the way!
Rural middle-class values – or something new?
Date: 2009-07-27 12:47 pm (UTC)Re: Rural middle-class values – or something new?
Date: 2009-07-27 01:20 pm (UTC)That gets pretty damned weird, man! Art struggles to keep up.
Re: Rural middle-class values – or something new?
Date: 2009-07-27 02:59 pm (UTC)Try living like that for twelve years.
Re: Rural middle-class values – or something new?
Date: 2009-07-27 04:26 pm (UTC)But there is a dullness to poverty / subsistence. Even Quakers are instructed to "live life adventurously". Imagine being too much of a subsistence drone to join the Quakers!
Re: Rural middle-class values – or something new?
Date: 2009-07-27 08:28 pm (UTC)I think selling this lifestyle as more radical or new is just asking the wrong questions of it. I think those questions are a relic of an age when we actually had a choice in the matter.
spectres of (groucho) marx
Date: 2009-07-27 06:35 pm (UTC)nice to see hisae is embracing the homeless look, too, by the way.
Re: spectres of (groucho) marx
Date: 2009-07-27 09:02 pm (UTC)Beats meekly accepting what's plopped on your plate.
Re: spectres of (groucho) marx
Date: 2009-07-27 11:45 pm (UTC)Re: spectres of (groucho) marx
Date: 2009-07-28 12:01 am (UTC)(no subject)
Date: 2009-07-27 07:42 pm (UTC)these junk areas are so full of inspiration...i get so much joy out of creating something out of these nothing (easily passed over) objects, or "outdated" objects...and not only that...but the journey of digging through these random piles!
the past
Date: 2009-07-27 09:39 pm (UTC)We do the same with the future. That is, the same way our minds have facilities to reconstruct the past, they also have facilities to envision the future.
So the way I see it there's a nice symmetry between possible pasts and possible futures.
(no subject)
Date: 2009-07-28 06:18 pm (UTC)the short life 'cycle' of consmuer goods seems to be getting worse - perhaps illustrated by mobile phones. People don't even think about dumping perfectly working phones for a newer model. jump this to about 1:05
Ads like these don't help, exhorting people to ditch TVs which have a longer lifespan, use less electricity, have better picture quality and are far easier and cheaper to fix than new flat screens:
So where does all that end up? Sadly those who pay the price for this moronic 1st world consumption are the same as always - those who can least afford it, in the dumps of india and other 3rd world countries, where all the invisble residues of our media markt sprees end up after a year or two:
so, the fleamarket is more than just a groovy place to pick up some curios. In many ways, it's become a life-saving alternative to destructive mass consumerism. Along with the TV/Hifi/PC repair shop, it needs to be promoted and supported. With the bankruptcy of the capitalist model, it's far more in tune with today's economic suituation.