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Run a google image search on Oliver James and you'll find the website of a luxury home electronics store on the King's Road, Chelsea.



"Picture the scene," it purrs, "you’ve arrived home at the end of a tiring day, in need of some relaxation. As you enter the house, you turn to a touch-screen near the door, press a few buttons and at once a host of possibilities arises… Music and DVDs can be played in any room of the house. You can unwind in your personal home cinema. Lights of all colours can bathe your home. Visitors can arrive safely through your gated entry system.... Style. Comfort. Taste. Opulence... Oliver James."

The other Oliver James, child psychologist and writer Dr Oliver James, must find this website hilarious. He's dedicated his life to the proposition that it's precisely this sort of materialistic "opulence" -- this obsession with the latest status-enhancing gadgets -- that makes us deeply unhappy. His book Affluenza came out in 2007, but it's only now, post-financial meltdown, that the book's post-materialist message (which The Times perversely misinterpreted, in 2007, as proof that "we should take the shackles off the capitalist juggernaut") is really hitting home. James appeared on Sunday's Bookclub, for instance, talking about "affluenza".

His arguments go like this. The habits of modern industrial societies -- acquisition, competitive wealth-making, organised greed -- far from producing happiness are the source of misery, stress and a greatly increased incidence of mental illness. Over-emphasis on money, possessions, appearances and fame is linked with depression, anxiety, substance abuse, personality disorder.

Interestingly enough, affluenza is an affliction of the Anglosphere. A World Health Organisation study of mental illness showed that there's twice as much mental illness in the English-speaking nations as in mainland continental Europe. In continental Europe 11.5% have suffered from mental illness in the last 12 months. In the Anglosphere -- UK, US, Canada, Australia -- 23% have. The rate for the US on its own is 26.4%. The Gini rates (measuring the gap between the richest and poorest ten percent, in other words measuring inequality and failure to redistribute income) are also different in and out of the Anglosphere: Denmark's Gini is low, at 0.247. Wealth redistribution is a widely-accepted Danish priority. Gini in the UK is higher, at 0.36. In the US it's 0.408.

James thinks there's a clear reason why the Anglosphere suffers from higher rates of mental illness. His book The Selfish Capitalist lays the blame squarely at the feet of the neo-liberal Anglo-Saxon capitalism of the past thirty years, the culture ushered in by Thatcher and Reagan. It's -- we should use the past tense, because this culture has now ended -- it was a culture fixated on short-term share prices, a culture which believed the market could fix any problem, which pushed through massive privatization and tolerated massive inequality, which fostered job insecurity, deregulation, and a consumerism based on high rates of personal debt.

The good news is that the credit crunch has wiped out neo-liberalism. There will be some short-term pain and anxiety as people worry about money and their jobs, but with any luck, says James, there will now be a shift from having to being, from wants to real needs. People will stop thinking about widescreen TVs and start playing with their toddlers instead. Values like authenticity, vivacity and playfulness will replace acquisition, competitiveness and greed. Mental health levels will start improving.

One thing that can make us instantly happier, says James, is to stop watching TV. Studies have shown that the more TV you watch, the less happy you tend to be. TV fosters insecurities and wants, and shows models of "success", that make us feel worse about ourselves. James points us in the direction of Aric Sigman's book Remotely Controlled for more on the toxic effects of television. He also recommends Tom Hodgkinson's How To Be Idle, which is actually not about being idle but about being happy and relaxed and using your time constructively. (Hodgkinson founded The Idler magazine, whose parties I used to attend when I still lived in the Anglosphere.)

Reviewing The Selfish Capitalist a year ago, The Guardian said: " James is charting the new frontiers in psychology which have the potential to be the most significant indictment yet of the form of market capitalism that has held sway across the English speaking world for the past generation. As the burgeoning happiness-book industry - led, curiously, by economists such as Richard Layard, and political scientist Robert Lane - have well established, our hugely increased wealth over the past half century has done nothing to increase our happiness. Where James now develops the argument further is in pointing out that not only does market capitalism have little impact on improving levels of happiness, but it actually increases certain types of mental illness."

If capitalism really does make you sick, there's a possibility that the strange new world we've been living in for the past three or four months -- a world in which the gearbox of the Anglospheric capitalism we've known since 1979 has been thrown into reverse -- might make us healthy.

(no subject)

Date: 2009-01-09 12:33 pm (UTC)
From: [identity profile] dogsolitude-v2.livejournal.com
It's something I've been very conscious about since reading Alain de Bottons's Status Anxiety. I bought it when I couldn't afford to buy a house (not as somewhere to live, but in the hope that reading about my own Status Anxiety in the housing market may make me feel better about renting).

I then went on to examine my life and its relationship with consumer culture. Around the same time a nightmarish relationship with a woman who was somewhat insane came to an end, and eventually drove me to Buddhism just to get some peace and quiet.

Anyway, in the process I found out something about myself.

I stopped watching TV, and as you mention in your post, I started to feel happier and more 'anchored' in the real world. I stopped comparing myself to everyone else, and worrying about how much stuff I had compared to others. Cancelling my Esquire subscription meant missing out on articles about £3,000 watches, but meant I stopped worrying about getting one.

I'd messed about with my PC, and in the process installed a Hosts file which somehow blocked loads of those annoying banner adverts too.

This meant I had a life largely free of advertising.

Not watching TV meant I had time to do other things, such as paint and write music (or rather: learn about writing music). I bought music software, graphics packages and suchlike to help me with these things.

From this it occurred to me that whereas I really can't be bothered with the 'latest must-have' gadget, I do like those aspects of modern technology which allow me to express myself creatively. Anything that will help me on the path to Self Actualisation (as Maslow put it) actually seems worth the money. An iPod or an indoor remote-controlled hovercraft somehow seems a bit crap in comparison.

I can see how capitalism can make us very ill indeed though. When you consider that much of marketing is about generating demand for a product, and that (according to Buddhism) desire is the root of all suffering, advertising starts to look genuinely nasty.

Most adverts dig into some sort of latent insecurity or need. Buy one thing and you'll be more popular, better-looking or more attractive to the opposite sex. If you don't buy it, you'll stay ugly and unpopular (unlike the impossibly perfect model we used on our billboard). Oh, and your house is filthy and riddled with dangerous bacteria too. Soak it in this, and you'll never have to worry about catching Necrotising Fasciitis ever again...

Basically the message is that our sad little lives in their natural state are pathetic and full of dangers, and we can only redeem ourselves by purchasing certain goods or services. It's almost akin to the Christian doctrine of Original Sin, and serves the same purpose: to keep us in check, under control and make a small minority very rich indeed.

(no subject)

Date: 2009-01-09 02:50 pm (UTC)
From: [identity profile] imomus.livejournal.com
Buy one thing and you'll be more popular, better-looking or more attractive to the opposite sex.

This is something Oliver James has a nice riff on. He's always boosting Denmark (having researched Affluenza there, amongst other places), and he says that mating rites are different in Copenhagen than in New York. In Copenhagen, people don't advertise their attractiveness to the opposite sex via Ferraris and short skirts, but by promises that they will make a good parent, will dedicate time to child rearing.

The Ferrari guy is obviously telling us he will be absent, earning the money to pay for the Ferrari. The short skirt woman is telling us she will be spending a lot of time on her appearance (or will stop caring about her appearance and be a very different person than the one currently advertised). Removed from a hypercapitalist environment, these people would find each other attractive for different reasons, reasons more suited to what couples actually are, and actually do. (Obvious hypercapitalist relationship prognosis: breaks down quickly, followed by embittered lawsuit in which the richer partner is stung for several million.)

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