imomus: (Default)
[personal profile] imomus
I was in the perfect company to see the exhibition Strich und Faden: Heimat, Volkskunst, und Travestie (running to October 8th at Kunstraum Richard Sorge, Landsberger Allee 54, Berlin) yesterday -- accompanied not just by Hisae and Sunshine, but by Uli Westphal, the elephant taxonomist. Last time I hung out with Uli, I made a taxonomy of Terries, a collection of hipsters sporting post-Terry Richardson moustaches. This time, we stood in front of some new photos by the Dutch photographer and stylist team of Ari Versluis and Ellie Uyttenbroek, who collect similar-looking people on the street, photograph them against a plain white background, cluster the results in groups of twelve, give each group a name, and build up a stock (on their website, in their book, and in exhibitions) of tribes they call Exactitudes.



The Exactitudes Project -- it's being going on for about ten years now -- is a wonderful piece of visual sociology, a taxonomy-in-progress of street style, and a poke in the eye for cherished notions of individuality. "In their quest for heightened individuality and emancipation from the masses," reads the Berlin exhibition handout, "most persons still end up as part of a distinct category. It is this irony that the Exactitudes pictures lovingly and painstakingly document... It seems to question the authenticity of identity, suggesting it may be just another thing to be consumed, the result of fashion, peer pressure or ideology... and present mainstream figures as just another kind of freak". Versluis and Uyttenbroek see style as, essentially, semantic: "There is always a sentence in what people wear," says Versluis. "That can be poetry, or shouting out loud. We try to catch that." And just as language communicates by using familiar signs with fixed, shared meanings, so does visual style.

It can be a lot of fun trying to work out which group the couple would put us into. Here's how I was dressed when I visited the exhibition yesterday. Having looked at all 96 tribes on the Exactitudes website, I'd say I'm some mixture of Pocketmonster and Vagabond and Geek. A Geek Vagabond Pocketmonster, then, with fruity undertones of Chairman and a cheeky hint of Musulman. Oh, and I'm dating a Bu Ying! and just made an album with a Cassettes Gang.

Are you in there somewhere?

(no subject)

Date: 2008-09-13 11:31 pm (UTC)
From: [identity profile] lord-whimsy.livejournal.com
Set a course for Topper Island! (http://exactitudes.com/serie.php?nr=58)

(no subject)

Date: 2008-09-13 11:44 pm (UTC)
From: [identity profile] fishwithissues.livejournal.com
I appreciate the idea but also if you click a little closer you can see all the smaller individual choices that matter too, and make the sorting more arbitrary than at first squint. also the bright-baggy MIA kids get mixed-gender selection which seems like some kind of an achievement for them as a group, eh?

(no subject)

Date: 2008-09-13 11:47 pm (UTC)
From: [identity profile] imomus.livejournal.com
August 2005 (http://imomus.livejournal.com/133405.html) is the closest I came to that look.

(no subject)

Date: 2008-09-13 11:50 pm (UTC)
From: [identity profile] imomus.livejournal.com
The Dreads (http://exactitudes.com/serie.php?nr=23) are also mixed-gender. And topless!

The nearest to fish worker style is the Butchers (http://exactitudes.com/serie.php?nr=22), but I've always found butchers a little bit grim.

(no subject)

Date: 2008-09-14 12:05 am (UTC)
From: [identity profile] fishwithissues.livejournal.com
the nudity bespeaks some Robert Flaherty-style shenanigans, like the matching half-untucked shirts in this (http://exactitudes.com/serie.php?nr=54) one, who are still amazingly similar (pardon the grammatical indigestion). Again, I appreciate the project but it's icky-feeling, the gridded groups of humans with jokey titles.

(no subject)

Date: 2008-09-14 12:38 am (UTC)
From: [identity profile] imomus.livejournal.com
But I think the ick is meant to be there, isn't it? Because we do hold these incompatible beliefs that everyone's special, and that no-one's that different from anyone else. And when you see 12 people all dressed the same, the "ick" feeling is coming directly from that incompatibility. From its sudden visibility.

(no subject)

Date: 2008-09-14 12:44 am (UTC)
From: [identity profile] fishwithissues.livejournal.com
to me it's more the juxtaposition of pseudo-science and snarky copywriting. "trust me, i'm a doctor... geeks." i'm not offended by it, just think it would work better without titles. and i'm taking "cassettes gang" back.

(no subject)

Date: 2008-09-14 01:48 am (UTC)
From: [identity profile] loveishappiness.livejournal.com
I love genre.

i love momu

Date: 2008-09-14 03:18 am (UTC)
From: [identity profile] count-vronsky.livejournal.com
Gawd I missed you momus! Don 't ever leave us again!


I'm a gimmie (http://exactitudes.com/serie.php) mixed with a chairman ( what can I say? my mao jacke† looks great on me)



(no subject)

Date: 2008-09-14 05:46 am (UTC)
From: [identity profile] lord-whimsy.livejournal.com
the juxtaposition of pseudo-science and snarky copywriting

...is damn good fun. Lighten up!

(no subject)

Date: 2008-09-14 05:46 am (UTC)
From: (Anonymous)
I love looking at the ones from the 90s. I dig through all my old clothes and wonder, "why do none of these things fit me?" and then I remember why.

(no subject)

Date: 2008-09-14 07:26 am (UTC)
From: [identity profile] microworlds.livejournal.com
I'm more of a Leatherman, myself.

(no subject)

Date: 2008-09-14 09:35 am (UTC)
From: [identity profile] electricwitch.livejournal.com
They had a great Exactitudes once of hipsters with their Japanese girlfriends. It was a series of couple Exactitudes they did for a paper here. So that's you, sry2say.

I can't find myself in there, the closest I got was a mixture of French Touch (http://exactitudes.com/serie.php?nr=82), Bimbo (http://exactitudes.com/serie.php?nr=04), and Madam (http://exactitudes.com/serie.php?nr=20).

Though I think I like Bimbo best.

(no subject)

Date: 2008-09-14 11:18 am (UTC)
From: [identity profile] imomus.livejournal.com
Ha ha, Madam "French Touch" Bimbo comments on blog of Geek "Pocketmonster" Vagabond!

(no subject)

Date: 2008-09-14 11:35 am (UTC)
From: [identity profile] zazie-metro.livejournal.com
I've already spent a couple of hours looking at these lovely cultural subspecies am still not tired of it. Looks like I'm a Natural (http://exactitudes.com/serie.php?nr=63)-Bu Ying! (http://exactitudes.com/serie.php?nr=94) and Mat's a Gabber (http://exactitudes.com/serie.php?nr=1)-Yupster. (http://exactitudes.com/serie.php?nr=79)

(no subject)

Date: 2008-09-14 11:50 am (UTC)
From: [identity profile] zazie-metro.livejournal.com
... and I'm the occasional Minina (http://exactitudes.com/serie.php?nr=59) while Mat's the occasional Early Bird (http://exactitudes.com/serie.php?nr=67).

(no subject)

Date: 2008-09-14 11:50 am (UTC)
From: [identity profile] kumakouji.livejournal.com
Notions of individuality depend on the depth of categorization used. For example, when we speak of the human race, we speak of a collective of 6 billion who all share a common ancestor. When we speak of Nick Currie, we speak of an individual born in a specific time and place, whos history and genes set him apart from all other living creatures in the universe. A person who has never existed before and after his death will never exist again.

The individual and the collective exist only within the context of macro/micro-categories, which are sociological constructs.

As for the Exactitudes categories, I cant say I relate to any particular group. (I've met 3 people featured in the Exactitudes project it seems, 2 guys from the bears category and 1 girl from the Pin-ups.)

Like Jordan said, it's all the little differences you notice that these categories seem to omit. A lot of people wear jeans and tshirts, but the styles, sizes and colours set them apart. I also dress differently depending on where I'm going and what I'm doing. Some of my clothes are bland and utilitarian, some of them are very unique, and a lot in between.



(no subject)

Date: 2008-09-14 11:52 am (UTC)
From: [identity profile] imomus.livejournal.com
Gabber is a bit worrying because it's a fascist-racist youth movement in Holland. At least it has origins and fringes in that.

(no subject)

Date: 2008-09-14 11:54 am (UTC)
From: [identity profile] imomus.livejournal.com
Gabbers background (http://www.xs4all.nl/~afa/alert/engels/sl2b_2006.html).

(no subject)

Date: 2008-09-14 12:07 pm (UTC)
From: [identity profile] zazie-metro.livejournal.com
How upsetting! Mat's got a shaved head and likes zipped up jumpers, which the Gabber was the closest thing to. But Exactitudes is by no means complete anyway and I'm definitely not dating a racist.

(no subject)

Date: 2008-09-14 12:30 pm (UTC)
From: [identity profile] imomus.livejournal.com
Oh, of course not!

It's one of fashion's eternal paradoxes that its liberal desire to embrace the grass roots can lead it to cherish illiberal things. But it's also true that meanings are never fixed: a Fred Perry shirt and DMs and braces, for instance, doesn't have to mean "racist bootboy" forever. A lot of the people in the Anti-Nazi League dressed that way too. And when Japanese kids wear swasktikas, they aren't swastikas any more -- and Hitler's ideology, because it's forgotten, is defeated.

Not everyone agrees, of course, including my old mentor Steve Heller, who's argued (http://dcrit.sva.edu/pdfs/heller_postscript.pdf) that the swastika needs to remain taboo forever -- or at least for a very long time. I think that keeps the power, mythology, symbolism and ideology unnecessarily strong and pure, and I think it works only when, like Steve, you frame the question with the concept of redemption, and say that the only two options are that the swastika remain "beyond redemption" or "be redeemed". There's another more neutral fate: that the swastika should become subject to semantic drift and decay, should pop up in a number of different contexts with a number of different meanings, until it becomes something vague and diffuse: exactly the opposite of what the Nazis wanted.

(no subject)

Date: 2008-09-14 01:16 pm (UTC)
From: [identity profile] electricwitch.livejournal.com
lolol I sound like a dodgy prozzie and you sound like a hipster boy.

how apt.

(no subject)

Date: 2008-09-14 01:22 pm (UTC)
From: [identity profile] electricwitch.livejournal.com
It hasn't been like that in decades though, it's mainly just been a dance genre since it became a fad for a while around 1996. The pictures shown on exactitudes are all of mainstream gabbers.

Choice novelty gabber hits of my primary school days:



(no subject)

Date: 2008-09-14 01:31 pm (UTC)
From: [identity profile] thomascott.livejournal.com
Tend to agree with Kuma's post, don't most people dress differently from day to day, yesterday I looked quite rakish but today I'm gardening between rain showers and look like a damp agri-hobo!

(no subject)

Date: 2008-09-14 02:34 pm (UTC)
From: [identity profile] imomus.livejournal.com
Those are horrible. For me there's only one masterpiece from 90s Holland, Poing by Rotterdam Termination Source:

[Error: unknown template video]

(no subject)

Date: 2008-09-14 02:40 pm (UTC)
From: [identity profile] electricwitch.livejournal.com
Eh, not enough cheesy comedy.

(no subject)

Date: 2008-09-14 03:01 pm (UTC)
From: [identity profile] brokenjunior.livejournal.com
Excessive research suggested that I might resemble a Brandies (http://exactitudes.com/serie.php?nr=64)-Chairmen (http://exactitudes.com/serie.php?nr=37) mashup.

I also spotted Naoko (http://exactitudes.com/serie.php?nr=33) by the way...

(no subject)

Date: 2008-09-14 03:17 pm (UTC)
From: (Anonymous)
Now I know where those lame Mac vs PC commercials obtained their idea. Ryoji Ikeda should translate these images into digital audio.

-M.

(no subject)

Date: 2008-09-14 03:30 pm (UTC)
From: [identity profile] voidwhichbinds.livejournal.com
Horrible though they may be, it demonstrates the point well that Gabbers weren't in origin or later on a fascist-racist youth-movement. More a neo-hippie movement, where the neo- counts for a certain uptightness, because of the party-drugs industry that went with the uptight beats.

The "background" story makes the same sort of mistake that these exactitudes make (as some have pointed out, already), lighthearted and fun though it may be: there's a (personally) fine-tuned difference between similar looking aesthetics. For instance: gabbers and Lonsdale-youth only share some aesthetical overlap, but the latter can also be associated with oi-punk/hardcore, or no music-scene at all, just the brandname clothing And then still not all of them are fascist-racists and there is a good play of media involved. Both anti-fascists and the general media have a hard time pinning down and classifying such youth cultures. But I expect better from a post-materialistic metamorphing geek vagabond pocketmonster...

(no subject)

Date: 2008-09-14 04:21 pm (UTC)
From: [identity profile] imomus.livejournal.com
These were opportunistic records made by producers latching superficially onto the Gabber trend, I suspect, designed to be novelty chart hits. I'm pretty sure Gabber youth was not listening to "I Want To Be A Hippy", or chorusing it in the terraces.

So you're blaming media manipulation for making Gabber appear "too fascist", I'm doing the opposite: media manipulation -- in the form of harmless, parasitical bubblegum novelty hits like the ones Electricwitch embedded -- was trying desperately to make Gabber seem less fascist. Just how widespread fascist attitudes became in Holland was made clear by the success of Pim Fortuyn's party. I don't think it's a sensibility -- or a risk -- that should be downplayed, even in today's Holland, with Fortuyn dead. And it's something we even have here in Click Opera (Cerulicante's comments on the Islamization of Europe), and even has its poisonous little niche in the mainstream of British letters, in the form of Martin Amis and his pals -- literary Gabbers, if you like.

(no subject)

Date: 2008-09-14 04:24 pm (UTC)
From: [identity profile] imomus.livejournal.com
Lame? Those ads are great! Raising stereotypes to the level of archetypes is one of the great achievements of culture.

(no subject)

Date: 2008-09-14 05:29 pm (UTC)
From: (Anonymous)
Amis was clear enough to stress 'Islam is not a race', though. As an atheist, he'd be destined to find it as retro necro and rockist as bible belt Christianity. And, within that, 'those who would impose rather than offer'.

(no subject)

Date: 2008-09-14 05:51 pm (UTC)
From: (Anonymous)
You're a Cynic-Idealist? Or would it be Optimist-Pragmatist. I suppose I'm a bit like that too. I'm the '-'.

(no subject)

Date: 2008-09-14 05:56 pm (UTC)
From: (Anonymous)
On this note, I thought this article was interesting, about Charlie Brooker and certain Japanese folks' different responses to those Mac vs PC ads: http://www.aef.com/industry/news/data/2007/7012

(no subject)

Date: 2008-09-14 06:09 pm (UTC)
From: (Anonymous)
Nevermind, just spotted your May 2007 article...

(no subject)

Date: 2008-09-14 06:32 pm (UTC)
From: [identity profile] count-vronsky.livejournal.com
Yeah butchers, doctors and priests don't really inspire like fish workers do. I wonder why? Maybe if they wore pink latex gloves.

Any happy memories of cleaning fish for your Da? My grandad (http://www.loftcam.com/grafix/homer/fog_warning.jpeg) took me fishing a few times, but it never really stuck. I always wanted to be in the water with the fish, not standing on the shore with a line and pole.

(no subject)

Date: 2008-09-14 07:06 pm (UTC)
From: [identity profile] imomus.livejournal.com
I don't hear Amis calling bible belt Christians "Christo-fascists", though.

those who would impose rather than offer

The poison in the Eurabian argument (http://imomus.livejournal.com/164207.html) is all bound up with that "would" -- things being done in the present are justified by a projection of what their victims would do to us, had they the dominance we currently have over them. Actual oppression is justified by the projection of a projection. "If they were in our place -- if they were the majority in our societies, instead of us..."

Nietzsche nailed the aggression in this projecting presupposition: "Thus all states are now ranged against each other: they presuppose their neighbor's bad disposition and their own good disposition. This presupposition, however, is inhumane, as bad as war and worse. At bottom, indeed, it is itself the challenge and the cause of wars, because as I have said, it attributes immorality to the neighbor and thus provokes a hostile disposition and act. We must abjure the doctrine of the army as a means of self-defense just as completely as the desire for conquests."

(no subject)

Date: 2008-09-14 07:35 pm (UTC)
From: [identity profile] zazie-metro.livejournal.com
Haha! I told Yoshito he was a Mister Wang (http://exactitudes.com/serie.php?nr=36)-Geek (http://exactitudes.com/serie.php?nr=90). Don't think he was too pleased with that!

(no subject)

Date: 2008-09-14 07:54 pm (UTC)
From: [identity profile] zazie-metro.livejournal.com
That's an interesting way of looking at it. Don't know if you've heard about the controversy in HK a few years ago that the local fashion house <a href="http://www.iol.co.za/index.php?set_id=1&click_id=3&art_id=qw1060430040293B225>Izzue</a> was embroiled in. At first, I was slapping my forehead, saying "what were they thinking"; when the international media got up in arms about it, I felt more ambivalent. It always goes back to my distaste for international politics, mass media, and their being quick to point their fingers eastwards, like ever so vaguely "over there" is where you'll find the problem, neglecting where that history happened in the first place.

(no subject)

Date: 2008-09-14 07:55 pm (UTC)
From: [identity profile] zazie-metro.livejournal.com
Oops, here's the link again properly:

the Izzue (http://www.iol.co.za/index.php?set_id=1&click_id=3&art_id=qw1060430040293B225) news article.

essentially, semantic

Date: 2008-09-14 08:01 pm (UTC)
From: [identity profile] pay-option07.livejournal.com
I enjoyed watching them fill the screen whether the entire show or each taxonomy of exactness. The labels are a source of amazement.

(no subject)

Date: 2008-09-14 08:31 pm (UTC)
From: [identity profile] imomus.livejournal.com
"It is unbearable to think that anyone can design a marketing campaign that desecrates the deaths of millions of people."

I really find the logic of that hard to fathom. It's as if he's saying the swastika itself is now a sacred signifier, and any diluting or inappropriate uses of it are "desecration" or sacrilege.

(no subject)

Date: 2008-09-14 09:38 pm (UTC)
From: (Anonymous)
That's what makes this debate interesting, and what dates Nietzsche: 'them' aren't 'neighbours' and 'over there'. Islam as an inclusive part of the place I live. I gave to the local mosque's sponsored walk only today, and I see no reason to apply less moral scrutiny to it than aspects of culture I, or others, might call 'my own'. I probably wouldn't sponsor a hardliner creationist church. And that has nothing to do with power imbalance and asymmetrical multiculturalism, but because faith gets high-jacked by the muddiest politics. If anything, 'Islamo-fascist' would be an attempt to dilute poisons, amongst the thinking, or Islamo-pacifist. I'd certainly call the Iraq invasion 'Revengo-fascist', or 'Dumbo-fascist'.

Dominance, majorities - well, any bomb is dominance. If your legs were blown off tomorrow you wouldn't think "I kinda deserved that." Surely the poison of the seesaw argument is some people now in wheelchairs have to.

"Christo-fascists",

Date: 2008-09-14 11:32 pm (UTC)
From: [identity profile] pay-option07.livejournal.com
I'm sure you are refering to Pat Robertson.

from Landsberger Allee

Date: 2008-09-15 08:11 am (UTC)
From: (Anonymous)
all the way over to Potsdamer Strasse....you do get around, you devil you!

(no subject)

Date: 2008-09-15 08:40 am (UTC)
From: [identity profile] slime-slime-sly.livejournal.com
well I recognize half of the Cassette gang kids to be either part of the casetteplaya label or people who have modelled for them, and im pretty sure most of the other half are too. Thats kind of cheating isnt it?And pretty inaccurate, as most people who rock the style dont wear cassetteplaya almost head to toe like that or dont wear it at all going for fleamarket picks instead or if they are upscale mixing it up with jeremy scott or bernhard willhelm or whatever. They were probably too lazy to go find real people wearing that stuff and just went to the cassetteplaya studio!
And how can i trust any of the other picture sheets to be any less fake then?

(no subject)

Date: 2008-09-15 09:42 pm (UTC)
From: [identity profile] silkytooth.blogspot.com (from livejournal.com)
agreed! it seems a bit like this site has been specifically made by fashion houses.

(no subject)

Date: 2008-09-24 04:23 pm (UTC)
From: (Anonymous)
Momus, many thanks for mentioning our exhibition in your blog. We´ve had a significant increase in visitors. If anyone would like to view other work from the show it is available on the website here... http://www.strichundfaden.org/

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