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"Hi Momus," runs the email from Vampire Weekend, "we're big fans of yours." Now, even I -- a man who sits behind a pophype firescreen six layers deep wearing pophype shades thicker than the bottoms of blackened Coke bottles -- recognize the name Vampire Weekend. Even I know that the preppy, snappy, witty quartet is currently one of the most talked-about bands in the popsphere, dividing opinion on blogs, bulletin boards, and in media outlets from Pitchfork to the Financial Times via futile, class hate-filled tirades in The Village Voice. Vampire Weekend like me. And they're going to be huge. I respond cautiously, telling them my address so they can send me their debut album.



In my own musical career I seem to have just gone along forever at the same level, trapped under some sort of glass ceiling (about 5000 album sales and about 20,000 YouTube views if I'm lucky). Nothing's happened, in the sense that I've never really "broken through", and yet everything's happened, in the sense that I've toured, released records, done press, got played on the radio, penned the odd chart hit, been able to live by music, traveled the world, had adoring fans (some pretty), changed lives, and done all the other things that "successful" musicians do. Just on a much, much tinier scale.

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I've done all this long enough for the Vampire Weekend email to be just the latest in a series of tentative contacts from up-and-coming bands destined for much greater success than I'll ever have. Did I tell you about the time Pulp wrote asking me to produce their next album? 1989, baby, just before they broke. I didn't even answer. I listened to the tape they sent. "Death Goes to the Disco" sounded like a steal from OMD's Red Frame White Light overlaid with some whimpering, hysterical vocals reworking the theme from a Jacques Brel song. Don't call us, "Pulp" (or whatever you call yourselves)!

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My next big "career mistake" involved a bunch of precious, shy Glaswegians called Belle and Sebastian. They sent a handwritten letter with an early pressing of "Tigermilk" (who knew this vinyl would soon be worth hundreds of dollars?), then, a bit later, asked me to play a festival they were putting together called The Bowlie Weekender. Bowlie turned out to be the Woodstock of Twee, a gathering in holiday bungalows of enormous crowds of kidults, a demographic I could, if I'd gone, have claimed for my own, losing my sinister marginality and my glass ceiling in the process. I'm not quite sure what made me say no. I suppose it just felt like someone else's party. I preferred being a big fish in my own pool to a small fish in someone else's.

Of Montreal was the next indie breakthrough group to approach me. It was 2003, and I'd just moved to Berlin. This fellow called Kevin Barnes wanted to collaborate somehow, sent me lots of unreleased material, and invited me to open for him on his next tour. I listened to the homeburn CDs in their hand-drawn covers and found the music somehow uncomfortably twiddly. The lyrics were sort of interesting, though.

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Often, long after the initial, rebuffed contact from these artists, I'd realize that they really had something. I remember seeing Belle and Sebastian at their "seminal" Union Chapel gig in Islington and just feeling a huge glow of talent and charisma radiating from the vicinity of the pulpit. The congregation would rise. Pulp fell into place with "Babies", and when I saw Jarvis throw his paraplegic flamingo moves at the Forum in Kentish Town. My Of Montreal moment came when I watched YouTube videos of the tour I'd refused to join, and saw Kevin's ecstatic covers of Andre 3000, Gnarls Barkley and David Bowie.

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I haven't really had my Vampire Weekend moment yet. They've sent me their album, and I've listened to it, and I can hear the basic appeal -- the directness, the economy of means, the well-written lyrics, the happy feel. I get a weird sense that there are possibilities in this music ("Wow, pop can do this!"), and yet the possibilities are all in the past. Taken a bit further, this bit could become Talking Heads, this bit could become The Beat, this bit The Police, and this bit Prefab Sprout. The Afropop guitar thing is done much more progressively, to my mind, by Black Dice's Bjorn Copeland. (Hey, I seem to like the RISD bands better than the Columbia bands! There must be something in the art school water supply.)

My fusty-prog "make it new" imperative clearly isn't shared by the mass market, which likes its music fresh-n-trad, classic, evergreen. The thing which makes me say "Thanks, but no" to a new band may very well be the thing that makes a significant part of the public say "Great, yes!" And at some point -- like Talking Heads connecting up with Eno -- perhaps Vampire Weekend will work with a producer who gives them enough experimental edge to make my penny drop.

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Until then, Vampire Weekend will have to join the crowd of hyped, connected and connecting artists -- the Arcade Fire, Sufjan Stevens, the Arctic Monkeys -- I wish no ill upon but filter out in favour of commercial non-starters -- the struggling, doomed, risky artists I love and nobody else seems to. These are the people whose videos I've stuck between the faux-regretful paragraphs on this page, artists who suggest (to me, at least) pop possibilities which lead us forward towards new (and possibly never-arriving) horizons. Avant poppers like MEC, Popo, Gutevolk, Rusty Santos, Ariel Pink, No Shit. Artists like that don't write me -- I write them. Call it fan mail to the future.

(no subject)

Date: 2008-02-08 12:25 pm (UTC)
From: [identity profile] kumakouji.livejournal.com
I'm all for speaking your heart, but blogging these disapprovals? Right after they sent you fan mail? I bet they're crying on the inside. Oh well.

I checked out your Avant poppers list and you're definitely a fan of music-cum-noise (for lack of a better term). Speaking of which, I recently blogged about Autechre's new album Quaristice; have you heard it yet? Its not available til March but you can download it. I think you'd be a fan.

Warp Records were selling 1000 limited editions of Quaristice online (metal covers or something) and they all sold out in less than 12 hours.

£15,000 in 12 hours. The money you can generate without even being mainstream is quite insane. Personally I would cut out the middle man if I could, I know you've also been thinking this yourself...

Any definite plans on how you're going to sell your next album?

(no subject)

Date: 2008-02-08 04:57 pm (UTC)
From: [identity profile] desant012.livejournal.com
Vampire Weekend are all over the TV here in the US... it's like the Strokes all over again, just prep revival instead of rock revival. Frankly, I'm sure they could care less what Momus thinks at this point.

(no subject)

Date: 2008-02-09 12:25 am (UTC)
From: (Anonymous)
I agree with Kumakouji here. This is a point where you should keep your thoughts to yourself while you see how things play out. That's true even if you are keen on a project. You wrote not long ago about being approached to pitch some ideas for a Japanese artist. Your post explained how you were interested and how you thought about her music and profile based on what you could find on the net. If I had been her manager, I would have run a mile from someone who showed themselves to be so indiscrete no matter how good your suggestions were.

Because you give us so much information about your life it's easy to play the game of "How Momus could have broken through that ceiling" when most people here, by no means all, have nothing like your ideas or talent so we are probably worse than backstreet drivers. However, I'm sure we'd all rather celebrate future triumphs of yours so we are worried for you when we smell burning bridges.

(no subject)

Date: 2008-02-09 03:32 am (UTC)
From: [identity profile] imomus.livejournal.com
I think you underestimate the extent to which making and communicating judgments is, itself, a key part of getting ahead. For instance, it's what you've done right here in this comment.

I'm not interested in a world where everyone stays meaninglessly affirmative at all times just so we can all get ahead in our careers. That, to me, reeks of nihilism and vested interest. You know, my mother used to call me Frank Tiger when I was about 10, because I was the only one in the family who'd tell her if a new outfit was good or bad, and why. Everyone else would just say "Oh, that's nice," which was really a way of saying "That's not important" or "I don't really know". And so my mother sought out my advice and my views, just as this band have done.

Since I published this piece, the band have been back in touch. They said their hearts sank a little reading it, but it also inspired them to take their music to the next level. They're smart enough to know that if the language of pop music isn't constantly renewing itself, it's dying. And they know that people who dare to criticize constructively are people who dare to care. "Nihilistic affirmation" -- gladhanding and backslapping just to get ahead -- would take us, and the medium we work in, nowhere.

(no subject)

Date: 2008-02-10 09:43 am (UTC)
From: (Anonymous)
The flipside of being discrete isn't staying meaninglessly affirmative. It's understanding that there are things that some people might prefer to hear in private or keep private. Sometimes that might be something positive like an expression of love. Giving consideration to other people's feelings isn't selling yourself out and, in Japan, it is often considered to be common sense.

you seem terribly

Date: 2008-02-15 08:06 pm (UTC)
From: (Anonymous)
depressed and precious.


You'd probably hate yourself if you wrote you fan mail.


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