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I'm interested, at the moment, in the idea that things we think of as acts of individual expression are actually produced by collectivities and contexts. It's not that creativity doesn't exist, but that it's much more collective than we give it credit for (largely because of our lingeringly Romantic conceptions of the unique self, the artistic genius, the outsider "in the margins", and so on). As I'm making this argument, look at these street fashion pictures and try to guess which cities they were taken in. (Answers later on.)



I trace this line of thought back to my stay in Malmo last month, when I mused on whether "you couldn't be both collectivist and self-expressive; after all, Japanese street fashion is both the most flamboyantly expressive in the world and the most collectivist-conformist. We tend to assume that only notionally-separate, unique individuals can be "expressive", but why not entire groups (the 3T 3K types milling around Möllevången), classes ([Richard Florida's] "creative class"), nations (Sweden, Japan) and areas (Scandinavia)? After all, expression is communication, and that takes two. Or do I mean three?"



I planned to trick you today. I planned to show some Asian people snapped in other countries and tell you they were new Japanese street fashion. But it just wouldn't have worked. You wouldn't have bought it for a moment. For instance, let me now reveal that the first double picture in this entry was shot in Moscow. They're people of Asian origin, and they both seem to be at the same art school, and sure, they're very different from other Muscovites. But they couldn't be mistaken for anyone in today's Japan -- not if you have an eye for these things. The colours, shapes, textures and combinations of the clothes just aren't Japanese.

The second picture strip shows people in Jakarta, Java, and again, they couldn't really be in Japan (although it's less of a stretch -- it could be some small town in Japan somewhere, or Japan in the 90s). Here are some people actually shot in today's Japan:



Now, that's just two men, chosen (because I liked what they were wearing) from hundreds and thousands of Japanese street fashion pictures out there on the web. But somehow I feel that Japan is like rock candy -- you could cut it anywhere and get the same flavour, the same legend written through the core, the same cultural DNA. Sure, there's enormous variation between different sectors of Japanese society, different magazine readers, different cities, different parts of town, different street snap websites, and (last but not least!) different individuals. But it's rarely such a big difference that you could split off a sector of Japanese society and ship them off to Moscow or Jakarta and see them fit in more happily there. What's more, if you did do that (and Japan does; lots of people travel, and begin to blend into the places they settle in, and the longer they stay, the more they blend in) you'd see the looks of those "exported" people begin to change, to merge with their destination cities' looks.



One thing that amazes me is how differences persist even when people are moving around the world more, and even when the pictures are taken at art schools with transitory, international populations, and even when the subjects are dressed in international brands like Converse, Top Shop, American Apparel and H&M. Despite all this, there is a look that London produces. (The two kids above are Camberwell College of Art students.) It's not deterministic; you could never specify in advance what two randomly-selected Camberwell students looked like. Nevertheless, you can look at them and see something in their style which reflects London -- which has been "produced" by London.



I notice this happening very quickly in myself when I travel. Within days of arriving in a new city I'm borrowing clothes from my hosts, noticing what people are wearing, thrifting and buying new items, blending in, yet "expressing myself" within (and slightly outside) the available dress codes. I looked a certain way when I lived in Paris, different in New York, and different again in Tokyo. The local codes changed, and so did the times, and so did the available clothes. I was "expressed" by the city while expressing myself in it; the semantics of the city's style articulated and produced changes in my own. And surprisingly quickly at that.



There are some surprising anomalies in the picture I'm painting here -- a picture of people exercising their individual creativity only within the available semantics of a given place and a given social group. One is the example of the city of Helsinki, which -- according to the Hel-Looks website, anyway -- has a significant micro-population currently copying 90s Tokyo style. Look at all the Decora and Gothic Lolita girls on the first page! Or the FRUiTS girl! They're Tokyo looks which have pretty much vanished from today's Tokyo. Has one city ever copied another quite so slavishly, and with quite such an odd time delay? Has one city ever become, in this way, another's museum?



Then there are the anomalies who are just so individual that they stand out wherever they are. Here's Hanayo, the Japanese pomo-geisha-superstar singer-slash-photographer. She's been living in Berlin for almost a decade, and although she does overlap with Japanese style (the poncho she's wearing in the StreetPeeper snap could fit quite nicely into Web-Across' poncho Zoom Up feature, although the colour would have to be muted down a bit), she's really her own person; not so much an amalgam of styles articulated by different cities as a group of one. Check out her video interview on Flasher.com.

Street fashion sites used in this report: Look at Me (Moscow), StreetPeeper (international), Dropsnap (Japan), Facehunter (London), Hel-Looks (Helsinki). Cities shown in photos: Moscow, Jakarta, Tokyo, London, Warsaw, Helsinki, Berlin.

(no subject)

Date: 2007-12-12 06:23 pm (UTC)
From: [identity profile] zenicurean.livejournal.com
Nah, I think that's giving Hayek practically magical credit for things. I can pretty much guarantee you the book did not cause stagflation in western economies during the 1970s, or the Keynesians' complete inability to cope with it... to this day, in a way, if we count the collapse of Japan's recent attempt to buy its way out of a recession.

It did pave way to fixing the major problems - and then to hypercorrecting, in my thinking, because monetarism isn't a magic cure either, and so on. But it's not like the economists in the world suddenly hopped on board for the heck of it.

(no subject)

Date: 2007-12-12 07:13 pm (UTC)
From: [identity profile] desant012.livejournal.com
In the United States there existed a movement starting in the 40s to go all Hayek on the economy - they were the ones to come to power in 1980 and gave birth to our current economic and social system (think Barry Goldwater and William F Buckley Jr. and a literal young member of their movement, Ronald Reagan).

It wasn't a hypercorrection of anything in the economy - what we saw happen was ideology put into action.

(no subject)

Date: 2007-12-12 07:50 pm (UTC)
From: [identity profile] zenicurean.livejournal.com
Ideology? To a great extent, yes, but so is any consistent economic approach typically coupled with an ideology at the point of execution, because people don't vote for economic theories, they vote for politicians with ideologies. But Reaganomics was never entirely consistent, nor is monetarism Reagan or Goldwater or, gods forbid, George W. Bush. (Or even Milton Friedman alone, an excellent economist and the architect of the dismantling of American Keynesian theory though he was.)

Let's not forget that the economic performance of the UK and the US had been regularly banging its head on a brick wall the size of Texas for a decade or more by the time either Reagan or Thatcher came to power. After their time, the western economies have largely managed to keep inflation away, unemployment manageable, and growth steady regardless of all manner of endogenous shocks. This isn't really ascribeable to neoclassical theory alone, nor has it been achieved with anything like a consistent laissez-faire position. But we've certainly swung away from the muddled thinking of people who believed they could climb every mountain and cross every chasm with a bit of stimulus spending.

Stagflation is still possible, and given Mr Bush's priorities, quite definitely so, but we're no longer stuck with old-fashioned 1960s economic theorists who take the Phillips curve for granted and can't cope with anything that isn't derivable from the General Theory. Had we not had a renaissance of microeconomics, I don't think we could say that.

And we certainly wouldn't have a clear grasp, as we do now, of why productivity is more important than employment. (Sweden knows now, after years of taking care of its labour-driven inflation mess.)

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