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I very much agree with what John Harris says in his article in today's Guardian, The Bland Play On. Selected highlights of the piece:

'Anglo-American popular music is among globalisation's most useful props. Never mind the nitpicking fixations with interview rhetoric and stylistic nuance that concern its hardcore enthusiasts - away from its home turf, mainstream music, whether it's metal, rap, teen-pop or indie-rock, cannot help but stand for a depressingly conservative set of values: conspicuous consumption, the primacy of the English language, the implicit acknowledgement that America is probably best.'



'Though the output of MTV, VH1 and the snowballing number of radio stations owned by Clear Channel might be dressed up in pop's customary language of diversity and individualism, the music they pump out is now standardised to the point of tedium.'

'In 2004, there are but a handful of international musical superstars: Beyoncé, 50 Cent, Justin Timberlake, Eminem, Norah Jones, Coldplay. To characterise the process behind their global success as top-down is something of an understatement. MTV may have initially been marketed with the superficially empowering slogan, "I want my MTV"; more recently, with billions gladly hooked up, it has used the flatly sinister, "One planet, one music". Those four words beg one question: who decides?'

'Two factors hardened pop into the hegemonic monolith it is today. Firstly, though the transatlantic cultural exchange brought pop a new artistic richness, it failed to repeat the trick elsewhere. With a few notable exceptions, continental Europe has long been barred from offsetting an ongoing deluge of Anglo-American imports with any lasting worldwide successes of its own; even the popular music of Africa, where the fusion of regional styles with western pop has long been inspirational, seems unable to snare our attention. And then there is the aforementioned domination of a once chaotic industry by those lumbering corporations. Whither such examples of creative autonomy as Chess, Tamla Motown, Island and Creation? Long since gobbled up, like so many of the western world's more interesting elements.'

'Underlying that picture is a tragic irony indeed: music founded in a spirit of spontaneity and self-expression ending up at the core of an ever-more standardised planet.'

Read the whole article...

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Date: 2004-05-08 08:15 am (UTC)
From: [identity profile] piratehead.livejournal.com
a) I offer the same argument that contemporary missionaries offer in defense of their own work. Despite the suggestion in your clever graphic (I think the American flag swastika's a bit de trop, by the way), people are free to choose whether they want to adopt the foreign import. Tatars of the Caucasus are free to choose whether they want to hear Britney or their own traditional music. They're also free to listen to both. While "bad money drives out good," I'm not sure this is true of cultural products. Perhaps, as I child of the optimistic 90's, I'm just naively missionating for globalization.

b) Regarding the supremacy of the English language, I can offer a surprising contrast to Radiohead's feebleness in front of the Italian crowd: Van Halen (http://www.vhboots.com/southamericanassault.html). On this bootleg I've linked, which my older brother owns, the inimitable David Lee Roth constantly regales the massive Montevideo crowd with his high school spanish, provoking cries of delight. "Credo que Uruguay es el pais numero uno in SudoAmerica!!" He also spontaneously composes an ode to the city of Montevideo out of Spanish doggerel rhymes which the band immediately joins and expands into a full song.

c) No hegemonic monolith lasts. Human creativity and variety will triumph over all standardization and control.

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