imomus: (Default)
[personal profile] imomus
Here's an image, shot from a Berlin S-Bahn carriage, of a billboard advertising daily newspaper Die Zeit, currently running a series of articles entitled "What is manly?" You can see it in the context of the newspaper here. The naked male model is splashed across the front page, his pose Michelangelesque, a few teasing millimeters of penis visible in the chink between his legs.



In case I gave the impression, in my Trussed thrust piece the other day, that I have something against expressions of male sexuality, I want to say that I find the Zeit image a much more positive one than the O2 image of the mobile phone user making a fist-thrust gesture while watching soccer highlights on his "handy". Here's a list of reasons why I prefer the Zeit image:

1. There's no football involved.

2. The guy's a passive object, put there for our aesthetic contemplation.

3. Absence of "aggressive normality" in the Zeit image.

4. It seems to be part of a feminist project: that the objectification of women as sexual objects (which, let's face it, is not going to go away) would be a lot more acceptable if men were also objectified as sexual objects. Feminism, broadly speaking, has two projects: making women equal to men, and deconstructing patriarchy. This second project, it seems to me, is the more radical one, and has been neglected.

5. This is a recognizably European image, and I mean continental Europe: an image from Italian, French or German advertising of the last 30 years. (It could also be Scandinavian.) The UK and US, though, are still a bit puritan when it comes to naked men showing a chink of penis on billboards. This is the kind of image that says to an American tourist "You've arrived in another cultural zone".

6. There's a strong nudism-naturism component in German culture. A hundred years ago, the Berlin Expressionists of the Brucke school were heading out to the lakes surrounding this city and painting the naked people they found there in canvasses like Bathers by Otto Mueller and Bathers at Moritzburgm by Ernst Ludwig Kirchner (himself, I think, rather a beautiful man, and a big hero of mine when I was younger; a photo of him appears on the sleeve of the first Momus EP). This is still a country where children play naked in city parks. The UK, to put it mildly, is not.

7. Unlike the O2 image, the Zeit image avoids what I call "Dionysus in the throne of Apollo" Syndrome; the encouragement of laddish, selfish, druggy, irresponsible behavior in consumers. I reject this because those authorities who encourage us to be Dionysian -- to lose control, but in a controlled way, strapped into planes or herded into football stadiums -- are not Dionysian themselves: they simply want to keep the control element, the rationality which underlies power, to themselves rather than see it spread through the population. Authorities who encourage us to be irresponsible (within limits, and in conformist ways) are contradicting the basic Existentialist message that we should each be responsible for our own actions, and control our own lives.

8. I persist in thinking there's something usefully Utopian in images of nakedness. I think there's a correlation between positive images of nakedness and humanism. I do think there will eventually be cities where we all walk naked, but I think it's at least a hundred years in the future, and it depends on humans liking humans more than they currently do, and accepting themselves better. We all need to become happier with -- and in -- our own skins.

(no subject)

Date: 2006-06-17 08:19 am (UTC)
From: [identity profile] wingedwhale.livejournal.com
It's a rather funny that you've made this post, as this ad campaign happens in Germany, as I just make a post about masculine images and humans "accepting themselves better," needing "to become happier with -- and in -- our own skins," and as a LJ friend of mine, also a Momus blog follower, also recently planned a post about masculinity in contemporary Western society.

It could be mere meaningless coincidence, but could there also be a trend occurring globally...?

(no subject)

Date: 2006-06-17 08:27 am (UTC)
From: [identity profile] nato-dakke.livejournal.com
dionysus in the throne of apollo = repressive desublimation updated for the aughts!

(no subject)

Date: 2006-06-17 08:37 am (UTC)
From: [identity profile] imomus.livejournal.com
Yes, good connection!

I discussed Marcuse's concept of repressive desublimation in Museums are better than clubs (http://imomus.livejournal.com/113541.html). And in fact I went back to that same museum yesterday... only to find deck chairs set up in the lobby and people watching the fucking football on a huge screen!

(no subject)

Date: 2006-06-17 07:45 pm (UTC)
From: [identity profile] sparkligbeatnic.livejournal.com

get this: football night at OT301 a squat well south of the leidesplein. i showed up on an inaccurate tip that there would be an electroacoustic+dance performance. the scene: friendly-enough "nomad" designer/media art types sitting in an old theatre smoking dope and watching the game. i call that an abuse of what was probably an arts grant funded lcd projector.

the next day, watching the orange garland bedecked fans throng the straats and grachts in the wake of the dutch win, i committed the act libre of chanting hare krishna loudly while marching with the fans. only a single person was sober enough to get it.

(no subject)

Date: 2006-06-17 09:23 am (UTC)
From: [identity profile] xishimarux.livejournal.com
Very interesting post. I love how Europeans are comfortable with seeing that image. What a drag. Too many "Bushies" and "Cons" here in the U.S. for those images to come on a advert. I think it would be pretty cool to make a fake advertisement for a company using nudes and post them in the normal places for adverts like it was "Normal". Try and get some of the conservatism out of there asses.

(no subject)

Date: 2006-06-17 01:08 pm (UTC)
From: (Anonymous)
You're so much better and smarter than the average American. If only they knew what you do. Congratulations.

(no subject)

Date: 2006-06-17 02:27 pm (UTC)
From: [identity profile] charleshatcher.livejournal.com
Yes, but he's still more average than the better and smarter Americans.

(no subject)

Date: 2006-06-17 01:21 pm (UTC)
From: [identity profile] cerulicante.livejournal.com
I find this interesting. America has a 200 year history of Puritan morality and Ishimaru lays the entire blame on one specific political group.

Do you remember a time when you could have seen such a thing in public? Probably not, since not even Democratic presidents have encouraged such a law. Why do you hate conservatives so much? Is it better to have a series of ideological statements that fit on bumper stickers than to delve so deep into thought that you might never come back to villifying Bush?

(no subject)

Date: 2006-06-17 06:23 pm (UTC)
From: [identity profile] scola.livejournal.com
Indeed, America have a does history of Puritan morality -- a history that transcends the current state republican vs. democratic party politics.

However, it is the worth noting that:

A) Conservatives have made themselves the champions of this puritan morality. For example, under Bush's administration, the FCC has leveled record "indecency" fines against radio and television.

B) In America you don't actually need a Democrat (or anyone else, for that matter) to "encourage" a law to make displaying the above image legal. The applicable law is already on the books, and has been since they started up this country.

C) In my experience, most people who hate conservatives do so for one good reason: because conservatives hate them.

(no subject)

Date: 2006-06-17 06:27 pm (UTC)
From: [identity profile] cheapsurrealist.livejournal.com
America has a 200 year history of Puritan morality and Ishimaru lays the entire blame on one specific political group.

Very good point

Why do you hate conservatives so much?

Because your leaders are people like George Bush, Dick Cheney, Bill Frist and Rick "Man on Dog" Santorum to name a few.

Because your pundints are people like Ann Coulter, Bill O'Rielly, Sean Hannity, Rush Limbaugh, and oh so many more including many in the mainstream media like Chris Mathews.

These people lie a lot and can't be trusted.

Is it better to have a series of ideological statements that fit on bumper stickers...

The republican party is very good at sound bites. They have a top down management style like a corporation which is why they are so "unified". They all get the same talking points memo at the same time. Very organized.

Democrats are all over the map, unlike a corporation. The whole back of thier car is covered with bumper stickers. One bumper is not enough. (That might make a good bumper sticker). Everything from "The Goddess is Alive and Magic is afoot" to "Impeach Bush". I live in Berkeley. The other thing I see a lot of here are "support the troops" ribbons, American flag stickers - "The Power of Pride".

I visited Arkansas a couple of weeks ago and there was a surprising absence of patriotic stickers and magnets. My brother-in-law, a conservative, said they started disapearing about a month ago. We know support for the war is down but we still support the troops don't we?

We've passed the 2500 dead mark. Tony Snow - "It's a number".

Oh yeah, Tony Snow. He's another rason why we hate you.

(no subject)

Date: 2006-06-18 12:14 am (UTC)
From: (Anonymous)
FYI, Chris Matthews is center-left. He was a staffer for Democratic Speaker of the House Tip O'Neil.

It's okay, I used to hate a lot of people who I never took the time to understand. Now I try to be more careful.

(no subject)

Date: 2006-06-18 12:47 am (UTC)
From: [identity profile] cheapsurrealist.livejournal.com
He was a staffer for Democratic Speaker of the House Tip O'Neil.

Was. That was a long time ago. People change. (http://mediamatters.org/issues_topics/people/chrismatthews)

It's okay, I used to hate a lot of people who I never took the time to understand. Now I try to be more careful.

That's sweet. Good luck with your carefully researched hatred.

(no subject)

Date: 2006-06-17 09:25 am (UTC)
From: [identity profile] cap-scaleman.livejournal.com
This reminds me of a commercial on Swedish television from not long ago. Everyone were dressed in only underwear during "winter"(fake winter with fake snow) and they stood waiting for the bus. On a billboard at that busstation you saw a naked woman without any underwear advertising for, well, her nakedness perhaps. But that commercial is long gone now. I think people complained about it. Though it was one of these "culture border images".

(no subject)

Date: 2006-06-17 10:54 am (UTC)
From: [identity profile] noaei-xanadu.livejournal.com
But what is that on his head????

Ahhhhhh! a reflection!

or what is that thing in the small "zeit" sign?
i see a woman in leiderhosen with spread legs.

Sorry I didn't get to see you at the Whitney even though I live in NYC (they mysteriously sent me a request for a donation though, even though I've never been there ahhhhh hmmm Momus?)


Alexandre

Date: 2006-06-17 11:38 am (UTC)
From: (Anonymous)
Curious you should bring this up at this time..I'd been just discussing this with a friend the other day. In an "it's-important-not-to-go-mad" Daliian perspective, one gives up predictability (thus lowering control) for freedom.
We are now so intensily bombarded with authoritarian messages of spiritual elevation that seem to spin into conformism in an "anti counter-clockwise" sense.

(no subject)

Date: 2006-06-17 01:18 pm (UTC)
From: [identity profile] cerulicante.livejournal.com
The female body is sexually interesting to me and the male body is not, but I do appreciate the aesthetic qualities of the nude male. Man is well-crafted.

Feminism, broadly speaking, has two projects: making women equal to men, and deconstructing patriarchy. Feminism's ultimate goal is to supplant male authority by switching roles and subjugating men for the puerile purpose of revenge for "thousands of years of oppression." Especially in the 1990's, feminism sought to give women acheivement at the cost of male acheivement; "equality" was defined as women succeeding and men failing while selectively avoiding the more distatsteful burdens of society like fighting wars or being responsible for one's actions. Today, we're reaping the havest of those bitter seeds as more and more women enter colleges and more men turn to things like crime and fathering illegitimate children.

There needs to be an equalism movement in which the goal is true equality that doesn't cost either side gains. I believe women should be allowed to fight in wars (their duties being assigned by ability), work contruction and objectify men as sexual objects. A lot of women like the feminist ideal when young, but sour on it when they reach motherhood and find that their sons and husbands are being knocked around by the ideas they used to espouse. It's ironic that it often takes the motherhood that feminists have tried to claim as the ultimate feminist meme to break the illusion of female superiority and impart a true understanding of the need for BOTH genders to succeed.

(no subject)

Date: 2006-06-17 01:48 pm (UTC)
From: (Anonymous)
"There needs to be an equalism movement in which the goal is true equality that doesn't cost either side gains. I believe women should be allowed to fight in wars (...), work contruction and objectify men as sexual objects"


Such configurations (http://en.wikipedia.org/wiki/Electra_complex) of the mind go deeper than the will.There are those who attribute them to chromossomic differences in which the XX pattern is considerably stonger than the XY lending women a more emotional lust for well-being in life and incapabling the mnemonic record of "values"/"morale" as matters of life and death.
Freud's description may spring feminism as a pervertion.

undzbetshardeshtpsihenflamer

Date: 2006-06-17 02:38 pm (UTC)
From: (Anonymous)
"Here's a list of reasons why I prefer the Zeit image:"\

Mo-mi, mommy, MO-mai! My leetle eye patched goon.You missed another reason why those ads upset you, from the few centimeteres of cock shown in the ad which got you all shivers, you naturally expected a jet of pish;LIKE PAPA ! Right on the eye patch! Like a Russian Dj improviser with 8-tracks suddenly who went bankrupt in his animation studio endevour !

How could you have not noticed ? Well never mind, like your absent father, I heft a strong jet of piss on you, just for my little momochan, like the good boy you try to be...ohhhh there it goes, splashing on your face giving you arts...my clever little Nikkolai....such yellow coloured blog your giving.

Re: undzbetshardeshtpsihenflamer

Date: 2006-06-17 03:06 pm (UTC)
From: [identity profile] imomus.livejournal.com
Sorry to hear you went bankrupt, K!

Apart from that it seems to be business as usual.

(no subject)

Date: 2006-06-17 10:47 pm (UTC)
From: (Anonymous)
"Feminism's ultimate goal is to supplant male authority by switching roles and subjugating men for the puerile purpose of revenge for 'thousands of years of oppression.' Especially in the 1990's, feminism sought to give women acheivement at the cost of male acheivement; 'equality' was defined as women succeeding and men failing while selectively avoiding the more distatsteful burdens of society like fighting wars or being responsible for one's actions."

Really? Just how do you know that "feminism" wants to "subjugate" men and is "puerile"? [snarky putdown making assumptions about your sexual appeal to women deleted on second, better thought] Christ on a motorbike, the naked (!) paranoia in your first sentence is appalling. As a man who's lived among feminist women for years (and, for what it's worth, doesn't feel at all emasculated or subjugated), I've never once run into that as an expressed goal. (And I lived in Madison, Wisconsin in the mid-eighties...) Even the more blatantly anti-male Andrea Dworkin wing of feminism seemed more about getting away from men than subjugating them. As for "avoiding the more distatsteful [sic] burdens of society like fighting wars or being responsible for one's actions," perhaps you're unaware that many women have agitated for their right to fulfill combat positions in the military, and that women's enrollment in the military has risen dramatically over the years. I think that fact also might address your notion of avoiding responsibility as well - although I'd hate to think fighting wars is the sole, or even a viable, means of shouldering responsibility. --2fs

Alexandre

Date: 2006-06-17 02:33 pm (UTC)
From: (Anonymous)
Speaking of which..What did you think about Thom Yorke's The Eraser, Nick?

Re: Alexandre

Date: 2006-06-17 02:43 pm (UTC)
From: [identity profile] imomus.livejournal.com
The track on Digiki's podcast Polypunk 9 (http://www.maudevintage.com/diginikki/) sounded actually very impressive to me.

(There's also a new track from "Ocky Milk" on there as well.)

Re: Alexandre

Date: 2006-06-17 09:15 pm (UTC)
From: [identity profile] klasensjo.livejournal.com
Nice userpic, a very relaxed smile.

at last!

Date: 2006-06-17 02:54 pm (UTC)
From: [identity profile] larameau.livejournal.com
apparently - finally! - you kept your promise not to talk about football! and turned your attention to an infinitely more interesting subject - the male nude and the acceptance of our own bodies. right now as i'm writing my friend and i are sitting just a few meters away from michelangelo's and donatello's david[s]... those were the times! the catholic mentality has made us italians a lot more puritan than germans in terms of feeling at ease in our own bodies.
we're soon coming to berlin on a de-catholizing program!!!

And in related news...

Date: 2006-06-17 03:05 pm (UTC)
From: [identity profile] cheapsurrealist.livejournal.com
I do think there will eventually be cities where we all walk naked...

The Naked Guy (http://www.usatoday.com/news/nation/2006-05-21-naked-guy-dies_x.htm?csp=34) is dead.

Quite the celebrity in these parts in the early 90's

(no subject)

Date: 2006-06-17 03:15 pm (UTC)
From: (Anonymous)
It seems to be part of a feminist project: that the objectification of women as sexual objects (which, let's face it, is not going to go away) would be a lot more acceptable if men were also objectified as sexual objects.

This reminds me of a wonderful little exhibition I stumbled upon at the Studio Gallery in Chelsea back in April. The artist, Kristin Copham, did a series of portraits of male artists in the nude (http://kristencopham.com/Nude%20Male%20Artists.htm).

There's a strong nudism-naturism component in German culture. A hundred years ago, the Berlin Expressionists of the Brucke school were heading out to the lakes surrounding this city and painting the naked people they found there in canvasses like Bathers by Otto Mueller and Bathers at Moritzburgm by Ernst Ludwig Kirchner

One thing that I find really interesting is the fact that while the nudism/naturism/youth culture was central to the leftist avant-garde die Brucke, it was also used by the Nazis to promote ideas of racial purity and the healthy Aryan body, and a way of connecting themselves to notions of classical beauty.

E.H.

relax

Date: 2006-06-17 03:28 pm (UTC)
From: (Anonymous)
it seems like your spending an extra amount of energy being mad at "fucking football". i realise you are in the heart of the storm as it were. but its seems like there would be better ways to spend your energy. if football makes people happy. (and lets just asume it does, and is not some plot to bring everyone down and make them violent) why not let people enjoy it? is it really any worse the reality tv? or beer ads? (or beer? though i do love a good beer) is it horrible when all the japanese jump in the river when they win?

trevor pan

Animal notes

Date: 2006-06-17 05:15 pm (UTC)
From: [identity profile] goldencroc.livejournal.com
'I persist in thinking there's something usefully Utopian in images of nakedness. I think there's a correlation between positive images of nakedness and humanism.'

Do you know about the Jaybirds, late 60s Californian Wandervogel who published naturist magazines full of contrivedly chaotic antics? As with many other marvels, I came upon them via a stall of discount Taschen books at a Shinagawa flea market. The Jaybirds had precisely this kind of Utopian agenda - at least some of them were aware of it. They were hedonistic hippies. While the Taschen book is a typographic catastrophe, the photos themselves are full of fabulous moments (especially for a vintage porn enthusiast/scan-happy amateur designer). And they show a time when American culture was genuinely out there. By the standards of contemporary nudity in advertising, the Jaybird aesthetic is pretty gritty (of course the Jaybird images are not advertising images so the comparison may be a tad gratuitous). This is the grit that our world seems deficient in.
How about with regard to smell? I think that contemporary perfumes reveal a great deal about nakedness in a wider sense. Most scents these days are more like deodorants (or toilet-duck) than the real-deal classic (mainly French) scents of yore. Most new scents seek to smother the body in a chemical (often harsh green melon-like or pink uncomplicated [banal] baby doll) ozone. I don't hate all of them but almost all of them disappoint with their astonishing conformism and disappointing chemical dry-down. And the ideas these scents seek to represent - seemingly limited to cute, sexy, green, sea, fresh, blue, sassy etc. etc., what about Serbian forests at dawn, aviation, telepathy - I don't know something mildly interesting or ambitious ...
Auden was fearful of the cult of hygiene and the way it masks the animal reality of the body. Maybe I'm just an 'olfactory fogey' (to borrow my boyfriend's phrase - as he is also this and a genuine perfume obsessive) or else a forward thinking Utopian naturist of the future born into the wrong era- bring back the animal notes, put the body back into nakedness. (Or failing that just make porn more like it was in the 70s.)

Re: Animal notes

Date: 2006-06-17 09:04 pm (UTC)
From: [identity profile] desant012.livejournal.com
Damn straight. People fear body hair too much - in reality, it's a symbol of sexuality. Who knows why people prefer the icy, pre-pubescent hairless look - it's like taking some of the sex right out of sex.

Re: Animal notes

Date: 2006-06-18 03:31 am (UTC)
From: [identity profile] lord-whimsy.livejournal.com
I will relate to you a handmade recipe made for me by Douglas Little, who makes fragrances from all-natural ingredients and extractions. Add these to a soy-wax base to use as a balm, in whatever proportions you find pleasing:

Labdanum
Antique clove
Patchouli
Black tobar
Rose concrete
Oak moss

The result is quite spicy and musky. Enjoy.

Re: Animal notes

Date: 2006-06-18 04:33 am (UTC)
From: [identity profile] goldencroc.livejournal.com
Lord Whimsy
Thank you sir!
I will try it out. I am mad about clove and oak moss so this accord looks promising!
Also I'll check out Douglas Little - thanks for the tip.

Re: Animal notes

Date: 2007-11-02 06:25 am (UTC)
From: (Anonymous)
http://www.labdanum.gr labdanum from Cistus Creticus – Sises Rethimno Crete
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I'm from Sises Rethimno of Crete GREECE.
Sises is a village in northern Crete where there is produced ladanum only of all the world with the following characteristics:
1. Labdanum or ladanum produced from the plan Cistus Creticus.
2. Also produced with an ancient and traditional way.
Labdanum or ladanum from this plan (Cistus Creticus) and with the impressing traditional method of produce has THE BEST quality.

I have made this site :
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in English language
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in Greek language.
I have collected information for labdanum or ladanum (Cistus Creticus).

I will be pleasant if we have a contact.
My e-mail : ladanum@gmail.com

Niktaris Dimitris.
Sises Rethimno of Crete.
GREECE.
74057.
e-mail: ladanum@gmail.com

Thank you.

(no subject)

Date: 2006-06-17 05:20 pm (UTC)
From: [identity profile] fishwithissues.livejournal.com
awesome snap with those people in the foreground. it's like a slice of society right there.

Master's Tools

Date: 2006-06-17 06:34 pm (UTC)
From: (Anonymous)
Feminism, broadly speaking, has two projects: making women equal to men, and deconstructing patriarchy. This second project, it seems to me, is the more radical one, and has been neglected.


Interesting, but untrue. Early feminism did want equality, until theorists and women of colour pointed out that all men are not equal. To which men do women want to be equal to?
Since the early 90's the majority of feminist theory has focused almost exclusively on deconstructing patriarchy, "How can we dismantle the masters' house using the masters' tools?".
The problem is that the idea of women wanting equality is more media friendly and less threatening than women wanting to fundamentally change society, so which one do you think gets more media attention: bra burning or academic literature, art, or actions that challenge male privilege?
Deconstructing patriarchy, society, privilege, racism, locality, and all forms of oppression are all top feminist priorities, not top media priorities.

(no subject)

Date: 2006-06-17 06:48 pm (UTC)
From: [identity profile] mini-snape.livejournal.com
What a beautiful poster. If only we had it here.

(no subject)

Date: 2006-06-17 07:03 pm (UTC)
From: (Anonymous)
That Tameri link is incredible, thank you thank you thank you.

(no subject)

Date: 2006-06-18 01:05 am (UTC)
From: [identity profile] lord-whimsy.livejournal.com
I've found my Roman Catholic friends in the northeast to be far more uptight about nudity and their bodies than my own appalachian/scots-irish/choctaw family, who were accustomed to seeing each other naked, since they all lived in such cramped quarters and partially out of doors. My own branch of the family retained these lax attitudes when they moved to the northeast, and I thought nothing of seeing family members trotting down the hall in the morning sans towels. Still don't, really. I see them as members of my 'flesh-hive.' It's reassuring, in a way.

One other thing: over the years, I've seen countless mid-19c photographs of American men swimming together with no clothing at all. I don't think our country's patchwork of cultures were as uniformly prudish as one might imagine. It's probably far more prudish now than then.

That said, I think clothes say far more about a person than bodies do. "Mask saying more than a face", and all that.

(no subject)

Date: 2006-06-18 02:47 am (UTC)
From: [identity profile] lord-whimsy.livejournal.com
"Authorities who encourage us to be irresponsible (within limits, and in conformist ways) are contradicting the basic Existentialist message that we should each be responsible for our own actions, and control our own lives."

Couldn't agree more, btw.

(no subject)

Date: 2006-06-18 01:44 pm (UTC)
From: [identity profile] lord-whimsy.livejournal.com
http://www.cnn.com/2006/US/06/16/naked.teacher.ap/index.html

(no subject)

Date: 2006-06-18 04:30 am (UTC)
From: [identity profile] ohfuckyou.livejournal.com
#8.

I couldn't have said it better!

it is lovwve but

Date: 2006-06-18 09:09 am (UTC)
From: (Anonymous)
Let's all confuse it. We are dying brightly, in language, at this point. "-In the west, we say"-, well done, we all of us are. David Bowie says, "You Did a brilliant job". "veebid" Everyone Else says, "The dematerialization of the art object from . . . (Nicholas) . & _ such vaguely designated areas as minimal anti-form systems earth or process crazy being (we all here are) phenomenologee rules our world emergence emerge it isdoes. But not with a capital 'I' doesn''t do id We fuck around is that at once (international) . In ter mediatedely. Once at a time, but altogether. We'eve progresed that far. It's that crazy. You're about right. But you'll be built upon. We love you. They love us. ehosh eohsoe hsoe hoehs the love beat's hoshsocio eheosi ehishnoc no nothing oh ahsyeh we win in loosing

(no subject)

Date: 2006-06-18 03:13 pm (UTC)
From: (Anonymous)
there is, however, in america, a strain of decidedly apollonian advertizing. most ads for investment plans/companies promote reason, balance, and disciplined foresight. they depict individuals (or the sober-minded investor with his nuclear family, the beneficiaries of his sobriety and sound judgment) removed from the madding crowd (enjoying a vacation or early retiremnt on, say, a crusoean beach). perhaps, however, the message is that the company offering its service will relieve the client of his apollonian burden, allowing him to indulge in more aggressive, cautionless epicureanism. ads for lite beer may be read, in my opinion, either way. almost always, they depict semi-naked people with nice physiques particpating in one or another sort of revelry, which would seem to be a celebration of dionysian behavior. but their success is contingent upon appealing to their viewer's sense of proportion, to his/her wish for a modicum of productive inner discipline (w/r/t certain types of consumption). my gut feeling is that if reasonableness and discipline were found to facilitate, to encourage consumption, the powers that be would promote apollonian values strictly. another example of apollonian advertizing is the rash of university ads that dominate nyc subway cars (many are for new universities). i'm thinking of ads for SVA, in particular. SVA is selling itself as an overseeing authority, as an ordered environment that allows creatives (ick) to harness, to discipline their creativity. i think business is less ideological, more opportunistic and mercurial than marcuse and adorno would have us believe (one could, i think, pretty easily, transform something like 'a thousand plateaus' into a business school text). of course, pringles commercials are totally dionysian.

as for number four, my experience suggests that the deconstruction of patrirachy and the elimination of objectification itself are coextensive. so, while i strongly endorse most tenets of feminism, i find part of that *movement* to be misguided, pre-raph (in all that school's bad ways), and slightly puritanical (or aggressively judeo-christian (even negatively cartesian) in its angry devaluation of the body)). this is a huge can of worms.

while i love the art of kirchner and el greco (and harbor a grudging respect for schiele), i think that their attitude toward the body is, while celebratory, too determined by the idea of subjectivity and confluence to be associated with the use of the body in mass marketing media (if i were moe awake, i might put this more clearly and concisely. sorry). unlike freud, neither kirchner nor el greco (nor schiele) are representational painters. they portray bodies, to my mind, that are registers (sites of registration) of the following: (subjective) perception, interiority/emotion, and the symbiosis (cumbersome word) between the social and the individual. el greco's bodies are god's play-doh. to use von bingen's phrase, they're feathers on the (sometimes scorching) breath of god. the tensility one sees in them *represents* the angst of faith, etc.. hence, el greco's bodies (and kirchner's, in a different way) are highly subjectivized anti-bodies. but you didn't mention el greco. in short, the torque, fluidity, and registrativity (new word) of most painted bodies distinguishes them sharply from the photographed bodies used in ads. (hals (whose bodies tend to register the pleasures of decidedly non-lite ale) and sargent may be different.) - blainerunner

(no subject)

Date: 2006-06-18 03:21 pm (UTC)
From: (Anonymous)
i want to retract my comment about marcuse. i see how his theory is applicable (and sufficiently different from adorno's critique). - blainerunner

(no subject)

Date: 2006-06-18 09:31 pm (UTC)
From: [identity profile] larameau.livejournal.com
"I do think there will eventually be cities where we all walk naked"

just like paul delvaux's surrealistic cities populated by naked people...

http://images.google.com/images?client=safari&rls=it-it&q=paul%20delvaux&oe=UTF-8&ie=UTF-8&sa=N&tab=wi