Hello -- and goodbye -- Cute Formalism!
Feb. 25th, 2006 11:32 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
imomusToday I offer you
The sound of Japanese TV adverts (4 MB mono mp3 file, 8 mins. 56 secs.)
What emerges from this little collage of recordings I made yesterday afternoon is the image of a manically happy children's marching band, an insanely upbeat collective dedicated to toy robots, Disneyland and the future. (Oh, and private loans.) I would call the results "cute formalist", but unfortunately Wikipedia yesterday deleted their Cute Formalism entry. The deletion log explains their thinking:
"Lacks primary sources. I don't think it's so much crufty as it is non-notable... Upon searching google, the term "Cute formalism" gets aprox. 111 hits, which many of the links are from free dictionaries, livejournal/blogs, and wikipedia itself. Right in the article it states that one guy came up with the term 5 years ago. For a term that is 5 years old, you'd think if it were gonna catch on, it would've by now!... Delete as ill-fated neologism."
So farewell, then, Cute Formalism (2001-2006). We loved thee, but never really knew thee!
The sound of Japanese TV adverts (4 MB mono mp3 file, 8 mins. 56 secs.)
What emerges from this little collage of recordings I made yesterday afternoon is the image of a manically happy children's marching band, an insanely upbeat collective dedicated to toy robots, Disneyland and the future. (Oh, and private loans.) I would call the results "cute formalist", but unfortunately Wikipedia yesterday deleted their Cute Formalism entry. The deletion log explains their thinking:"Lacks primary sources. I don't think it's so much crufty as it is non-notable... Upon searching google, the term "Cute formalism" gets aprox. 111 hits, which many of the links are from free dictionaries, livejournal/blogs, and wikipedia itself. Right in the article it states that one guy came up with the term 5 years ago. For a term that is 5 years old, you'd think if it were gonna catch on, it would've by now!... Delete as ill-fated neologism."
So farewell, then, Cute Formalism (2001-2006). We loved thee, but never really knew thee!
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(no subject)
Date: 2006-02-27 06:29 am (UTC)It's just the paradigm of the genre. When I was watching Japanese commercials back in 97, the only difference was production values. I'm sure we could drop back another 9 years in time to the nyanko club era, and get commercials that sounded essentially the same.
Shame about cute formalism. Even without having been around in Japan though, momus seems to have moved forward a bit from that view particular take on things, no?