imomus

Speaking of the majority, you might be right. But there are also new (more countryside and nature related) social trends among young and well educated people becoming popular I think – like for example the Half-Farmer/Half-X (http://www.japanfs.org/en/pages/028711.html) movement. Actually some of my friends have become such part-time farmers near Wakayama and are growing organic brown rice, while alongside working as web designers and photographers.

Also, there might be some Mori-Matsuri-Camera-Girls (森マツカメ - sorry lost the link) hiding in the hills somewhere...