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Playground column
September 2009
The Old Revolution


You're at the airport, queuing for security. Next to you are four individuals who look different from everybody else. They're traveling together, but they aren't a family; they're all male, all about the same age. They aren't businessmen either. At first sight they appear to have been beamed in from the past; their hairstyles and clothes are the essence of 1972; shaggy, fluffy, forward-combed hair, tight, exotic materials like velvet and satin.



The four men speak English, and their sentences are peppered with in-jokes delivered in street slang hardly heard these days outside the yellowing pages of beat novels: "man" and "chick" and "groovy" and "heavy" and "trip". They're making jokes about drugs: "Did you remember to flush your stash, Eric?" Their sense of humour is cheeky and surrealist, it reminds you of films of Beatles and Dylan press conferences in the 60s, or John Lennon's whimsical nonsense book A Spaniard in the Works.

The four men have already checked their luggage, but it's easy to guess that it included several square black cases containing electric musical instruments; basses and guitars in designs and colours little modified since the 1950s: sunset yellow, starburst orange, chocolate brown. They are, of course, a rock band: men from "the Old Revolution".

Ah, The Old Revolution! The term comes originally from Mexico; the skulls and skeletons of artist José Guadalupe Posada, used during the Mexican Day of the Dead celebrations, became a symbol of death as the ultimate equaliser, a jubilant defiance of the strict social hierarchy which prevailed before the revolution that lasted from 1910 to 1920, the Old Revolution. But we're using it today to indicate our own Old Revolution, the rock revolution that lasted from the mid-60s to the mid-70s.

Now, I'm as fond of that Old Revolution as anyone. With the possible exception of Spain, I think people in the West, circa 1970, were probably more funky, experimental, free and liberal than they are now. It's a time of extraordinary creativity and rebellion in the arts, a time when Modernism is rubbing up against Post-Modernism, globalisation is just beginning, 747s and Concordes are plying back and forth, men are walking on the moon, and there's an airline called Braniff which uses Andy Warhol and Salvador Dali in its adverts and paints its aircraft orange (in fact everything in 1970 seems to be orange, or mustard yellow, or pink).

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What's sad is when the Old Revolution becomes a ghetto forty years later, a series of reflexes, a snow shaker ornament encasing, in miniature, a scene that was once vital and widescale. You cannot make a revolution pocket-sized, and preserve it in aspic. But that's what's happened to rock music's Old Revolution.



Let's take a specific example: a type face. We have to go back to Mexico for this one; designer Milton Glaser spotted some fat, funky handpainted lettering in Mexico in the mid-60s and photographed it. In 1968 he made his own hand-drawn version for a poster of Bob Dylan. Later the same year he turned the font into a commercially-available typeface called Baby Teeth. By the 1980s Baby Teeth had fallen out of favour, but recently a revival of interest in the excess of the 1960s and 1970s -- especially in the rock world -- has led to various imitations and variations on Glaser's Baby Teeth font appearing, with names like Bebit and Constructivist Block. You can see these fat fonts on album sleeves released this decade, including the new Jarvis Cocker solo album. Trace the history of that particular gesture back and you reach Bob Dylan in the mid-60s. Trace it further and you reach Mexico and the original Old Revolution.



Or how about clothes? Look at these pictures of the The Kings of Leon and The Killers. They're 2009 people, and yet they dress like 1969 people. Now, 1969 was a great year, but isn't that a little sad? Can you imagine people in 1969 dressing like it was 1929? They would be considered conservatives, even if they were aping the most progressive parts of the Weimar Republic. I think we can safely say that if people in 1969 had been aping people in 1929, people in 2009 would not now be aping people in 1969. Certainly nobody in 2049 will be aping these people in 2009. Well, not unless the Old Revolution becomes some sort of timeless tradition, some sort of cultural bubble.

It might happen. Societies are sentimental about their music. Even when they update and renovate everything else, societies designate certain zones, certain times in which the old music -- protected and tolerated no matter how different its values are -- can linger on as if all the intervening time never happened at all. Christmas is such a time; at Christmas melodies from the 14th century come drifting back and hang in the air above tables laden with foods pickled, salted, dried and candied in ways which refrigeration has long since made unnecessary. There are other festivals -- fire festivals, mystery plays, church rituals -- in which the ancient past is preserved, and there are populations of traveling people still wearing medieval motley as they perform feats of juggling and acrobatics in designated areas of waste ground on the outskirts of cities.



Rock music may well become -- and may already have become -- just such an ancient tradition, as it draws further and further away from the golden age of its Old Revolution. The problem is that 1970 has, for rock music, a gravitational pull that makes it more and more difficult to rip up the old rules and start again. Henrik Franzon is a Swedish statistician who fed all the rock critics' Best Of lists he could find into his computer and came up with a list of the 3000 most recommended albums and songs of all time. When I broke down Franzon's figures by decade, I discovered that almost half of the 100 most-acclaimed albums of all time were made between 1967 and 1976.

It's the magnetic pull of the styles and attitudes associated with these all-conquering albums (by people like The Beatles, The Beach Boys, The Rolling Stones and Bob Dylan) which causes the men in the airport queue to dress the way they do. They want to look like rock stars, and rock stars look, stereotypically, the way everybody looked in about 1970: long hair, tight clothes, bright colours. Normal people long ago moved on to other styles, but rock stars are supposed to look like that forever. Which is great. And terrible.

There's something valuable about preserving the styles of 1970, but also something pathetic. Rock stars in 1970 weren't so different from everyone else. Their revolution was a widespread social tendency, and their social power came from articulating widely-held attitudes. Now, though, rock stars are a bit like the animals that we gawk at in zoos. Separated from us by security staff, up in the coloured lights on the stage, our rock stars enact a pantomime caricature of the values of 1970. Their pelvic thrusts and androgynous clothes reflect nothing going on in the wider culture (which has retreated from 1970s radicalism back to something more like the 1950s). Rock stars have become mannerists, pastiche artists, actors. The Old Revolution, stiffened into pantomime, is grinning like a papier maché skull.

This column first appeared in Spanish in Playground magazine.
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)))

Date: 2009-09-01 08:29 pm (UTC)
From: [identity profile] lana-sv.livejournal.com
The Old Revolution, stiffened into pantomime, is grinning like a papier maché skull

(no subject)

Date: 2009-09-01 08:55 pm (UTC)
From: [identity profile] theholyinnocent.livejournal.com
The Braniff ad is fabulous!

(no subject)

Date: 2009-09-01 10:05 pm (UTC)
From: (Anonymous)
Your best post for a while - and kudos for not mentioning Oasis or Bobby Gillespie.

(no subject)

Date: 2009-09-01 10:20 pm (UTC)
From: [identity profile] rckdjbear.livejournal.com
I live in Las Vegas. And yet I don't undertand why the british are falling over themselves over the Kings of Leon OR The Killers. I think both bands are quite ordinary and I don't care for either one reguardless of how they dress. I guess it's just that there aren't many great "new" British bands after the year 2000. The Eighties was still one of the best creative periods for Music.

(no subject)

Date: 2009-09-01 10:37 pm (UTC)
From: (Anonymous)
typenerd trainspotting: constructivist block has absolutely nothing to do with glaser's baby teeth and everything to do with russian constructivism some 50 years pre-dylan.

(no subject)

Date: 2009-09-01 10:43 pm (UTC)
From: (Anonymous)
Why not just continually re-live the 60s and 70s? Or the 1800s? Progress is arbitrary. If it was good enough for everyone the first go around, it's good enough for us now.

(no subject)

Date: 2009-09-01 11:00 pm (UTC)
From: [identity profile] imomus.livejournal.com
Well, I'm going to have to out-pedant you on this one! First, I relate how Milton Glaser copied Baby Teeth from a sign he found in Mexico that dated back far before the 1960s. Second, do you really think Constructivist Block (http://www.fonts.com/FindFonts/detail.htm?pid=400560) has "absolutely nothing to do with Glaser's Baby Teeth (http://cg.scs.carleton.ca/~luc/PHOTOALBUM/milton_glaser_babyteeth_1968.jpg)"? Have a look:

Image

I'd call that "a block off the old chip", baby!

(no subject)

Date: 2009-09-01 11:16 pm (UTC)
From: [identity profile] pete23.livejournal.com
what i really love is the way that electronica keeps having to reinvent the rock band... what the fuck? must be basic programming from the baby boomers on. must have messiah.

(no subject)

Date: 2009-09-02 12:02 am (UTC)
From: [identity profile] imomus.livejournal.com
The Warhol one is funnier:

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"Of course, there's an inherent beauty in soup cans..." The self-parody reminds me of the lines Bowie had in Extras: "He was an A&R man at Decca Records -- you won't remember Decca, it's before your time..."

(no subject)

Date: 2009-09-02 12:02 am (UTC)
From: [identity profile] parchesss.livejournal.com
I don't see what's wrong with this.

I think the way music has progressed from genre to genre is not only by rejecting previous styles, but adopting elements that current musicians still consider relevant and interesting.

I think if there's something to be salvaged from rock music, it's not distorted guitars and three-chord songs, but the concept of the rock band. I think, if done properly, the rock band still represents community, and gives a sense of being part of a movement.

Of course, some people take it too far and don't realise that the hippie, grunge or glam rock movements are finished. But I like how bands like Soulwax or Animal Collective keep experimenting with the rock band format with a fresher sound.

This seems somehow relevant

Date: 2009-09-02 12:59 am (UTC)
From: [identity profile] endoftheseason.livejournal.com
"Scientists create music that helps monkeys chill out

Monkey melodies inspired by the animals' calls had a calming effect, hinting at how human music may have evolved":

http://www.guardian.co.uk/science/2009/sep/23/monkey-music-tamarins


(no subject)

Date: 2009-09-02 01:58 am (UTC)
From: [identity profile] kumakouji.livejournal.com
The problem is that even if you dress really outlandishly it gets you nowhere new.

Image

Do any of Lady Gaga's outfits appear groundbreaking to you? You can literally cover yourself in frogs and still just end up looking like a typical pop star.

How do we progress from this?

(no subject)

Date: 2009-09-02 02:21 am (UTC)
From: (Anonymous)
Context's everything. I think that style of rock/pop outlandishness belongs to the era Momus is talking about (60s and 70s).

Sadly, a pop star in the US can be groundbreaking in these neo-50s days just by telling teenagers to embrace their sexuality, adulthood, etc. (to bounce off Momus's last post). Sometimes groundbreaking is visual, sometimes it's content. usw.

Sadly, Elvis is probably more groundbreaking than Lady Gaga's public domain frog ensemble.

(no subject)

Date: 2009-09-02 02:47 am (UTC)
From: (Anonymous)
Tiny Tim was dressing & singing like 1929 in 1969... which means he was both 40 years behind his time & 40 years ahead of it.

Incidentally I've just come to realize that where I live, long shaggy 1970 hair has become the standard hairstyle for pre-teen boys. It's often quite longer than most kids would've worn theirs in the mid to late '70s, creating many an androgynous effect.

(no subject)

Date: 2009-09-02 02:52 am (UTC)
From: [identity profile] kumakouji.livejournal.com
"Context's everything"

Wouldn't any attempt to be really different (Paradigm shift different even) just come across like extreme outlandishness à la Lady Gaga's suit of frogs though? Think about it.

(no subject)

Date: 2009-09-02 04:43 am (UTC)
From: [identity profile] lord-whimsy.livejournal.com
There was a big revival of 1920's popular music, fashion, and graphics in the late 60's. We could be here all day citing examples.

(no subject)

Date: 2009-09-02 05:48 am (UTC)
From: [identity profile] cbertsch.livejournal.com
Somewhat randomly, I have to say that your entries give me enormous pleasure. They are one of the best things on my internet. Thank you!

(no subject)

Date: 2009-09-02 06:34 am (UTC)
From: (Anonymous)
What's with that one guy in the Killers who's dressing like he's in Mexico in 1910?

the 1960's style was formed from another age

Date: 2009-09-02 06:35 am (UTC)
From: (Anonymous)
Excuse me, but have you forgotten that a major part of the 60s fashions was all the Edwardian coats, and so on? In the US, it was Edwardian mixed with 19th Century western pioneer clothes (think The Band, CCR, etc). Tons more examples, too.

ok...

Date: 2009-09-02 06:41 am (UTC)
From: [identity profile] milky-eyes.livejournal.com
rockstars are our society's symbol for freedom. So it must be a stagnant "dead" subject to be a useful symbol. sort of like the latin...?

anyways, Rockstars were useful, once, when we were actually questioning our freedom. But now, we are past our prime, and only using these ideas to express our shared memory of our better, more vital times.

This is ok, and actually healthy for a culture to do, it gives us a place to rest our heads as we slumber....

From: (Anonymous)
And you're thinking a bit like a square, literally inside the box when you compartmentalize these movements and styles. Fashion and music has always been more of an amalgamation, and none more so than in the 1960s.

What was really great about the 1960s, one of the true indications of its triumph, was that there were actually so many different styles going on; dandies in duster coats next to dashiki wearing black power chicks next to wild-eyed, bearded scholars in tweeds next to bare-footed, angel-headed jesus freaks who passed out free food on the streets. And on and on and on and on and on. There was a real spirit of do your own thing, but do it together somehow.

The govt, the corporations and by proxy the TV always wants to cherry pick and boil down people and movements so they can pigeon hole them, define them and then marginalize them, eventually. But eclecticism was alive, truly, in more ways than just fashion, since there really wasn't this monolithic, calcified version of the "hippie 60s." That came after the fact.



Ginsberg used to talk about this, when people asked him questions that clearly showed the person was going on the mass marketed version of the times---what he used to call the CIA version of the 60s.

(no subject)

Date: 2009-09-02 08:44 am (UTC)
From: (Anonymous)
The more I think about it, the less sure I am about your "necro-retro" theme, of which this is its nth iteration. For a start, pastiche and revival is part of the very DNA of the pop aesthetic, and it always was thus. The Beatles are at the very epicentre of canonical sixties rock, and how many pastiches of old music hall songs did they do? I can think of at least a dozen. And that's not to mention all the other pastiches they did. And yes, they most definitely were reviving the 20s in the 60s. In addition to all the Beatles stuff, there was Winchester Cathedral, the Monkees' Magnolia Simms, various Kinks songs, Moby Grape's "Just Like Gene Autry", any number of Bonzo Dog Doo-Da Band songs - honestly I could go on and on with that one.

As for the "rock" look - youth fashions were drawing on the past right from the beginning of rock with the Teddy Boys. The rock look is in itself just a take on the Byronic regency look, as the frilly shirts of the psychedelic period testify. Long hair on men has been a signifier of sexual decadence for generations - take a look at photos of Oscar Wilde in his prime.

Re: the 1960's style was formed from another age

Date: 2009-09-02 09:41 am (UTC)
From: (Anonymous)
Likewise the Ramones were crazy about the 50s
From: (Anonymous)
Who cares? Who is 'we'? here? Who says she's groundbreaking outside of the MTV/early teen audience, to whom perhaps she is, and why not? -People need their own generation heroines and heros, even if they are copies of former ones. You can't expect a teen kid to just bypass all that in favour of a knowing chin stroking appreciation of early Madonna/Jacko. Likewise with 'new' rock and roll- an audience wants it's own youngsters wielding the guitars, even if they are refrying the same formulas. It's this need for authenticity, to believe in something, and people are desperate to believe, and in turn believe that they themselves are authentic. Authenticity itself seems just another outfit to take on and off depending on mood.

Even the whole recent noise/improv/'free' scene is often heavily indepted to all things Krautrock. Where do you/we draw the line? This idea of 'rip it up and start all over again' is great, but just not that simple now, when you have waves of previous generations having done just that. Perhaps kids want to explore the zones opened up for them by previous generations? Look at f@cking Billy Childish! Mr Authentic apparently, you decide, but his whole drive is that things don't have time to truly develop (before moved on from,due to media/audience attention spans)- so he continues to 'explore' 3 chord music based in US 60s garage, and paint as if the European expressionists were the last word in art, and everything else is pointless elitist rubbish. And look at the respect he commands / demands!

As Alan Vega said- kids have more behind them than in front of them now. Of course, easy for him to say that, but I think it makes sense. Why do we expect the radical to always have to exist in the north-western pop/rock world? Of course that world is going to use the surface of such things to sell it's product.

Why are you implying Lady Gaga ever is/was anything more than a typical pop star?

i think this post is anyway about rock rather than pop.

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