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"Utsu is the Japanese word for depression," proclaims a Helvetica caption in the elegant trailer for Mike Mills' 2007 documentary Does Your Soul Have A Cold? "Before 2000 utsu was seldom heard outside psychiatric circles. The concept of depression as a mental illness was virtually unknown in Japan... In 2000 the first Western pharmaceutical company began selling antidepressants in Japan. Utsu is now common knowledge."



I ran this "fact" past some Japanese friends. They all told me it wasn't true; that utsu was in fact a fairly commonly-used word long before 2000, and that anti-depressants had been advertised and sold in Japan since the 1960s.

Mike Mills repeats his thesis in this interview given when his film showed at SXSW in Austin, Texas: "Before 2000 they didn't really have a commonly-used word for depression, they didn't really know about depression, and they definitely didn't really know about it as, like, a mental illness that could be dealt with or cured or treated," Mills said. "And so companies like GlaxoSmithKline came in with these very large ad campaigns and website presence and symposiums and taught people about depression and their version of how to fix it."

But Mills adds a sort of disclaimer: "My film is more a portrait of five people who are taking anti-depressants than a heavy-duty reporting on GlaxoSmithKline or something like that." The story of a golden age before anti-depressants forms a kind of mythical backdrop to these five portraits. There are shades of the Garden of Eden and the Tree of Knowledge in his tale, but transposed to Japan; in Mills' telling, malaise is seen as a positive quality in Japanese folk stories, and Buddhism sees pain as an integral part of life. GlaxoSmithKline is the foreign snake suggesting the Japanese innocents bite into the apple.



Even if I'm a bit skeptical of the mythical backdrop to Mills' documentary, I think he's probably right about the lengths to which big drug companies are prepared to go to extend not just the definitions of mental illness into ever-more-normal areas of pain and anxiety, but also the categories of people they're prepared to prey upon. In a shocking article in the current New York Review of Books entitled Drug Companies and Doctors: A Story of Corruption, Marcia Angell exposes the kickbacks authoritative figures in US medical circles are receiving to whitewash new medications from major drug companies. She also shows how drug companies and professors of psychiatry like Dr. Joseph L. Biederman are encouraging doctors to diagnose children as young as two years old as "bipolar" and prescribe cocktails of powerful drugs.

"We are now in the midst of an apparent epidemic of bipolar disease in children (which seems to be replacing attention-deficit hyperactivity disorder as the most publicized condition in childhood)," Angell writes, "with a forty-fold increase in the diagnosis between 1994 and 2003. These children are often treated with multiple drugs off-label, many of which, whatever their other properties, are sedating, and nearly all of which have potentially serious side effects." Many of these drugs have never been approved by the FDA, and none of them have been approved for children below the age of ten.



There are parallels between the penetration of psychoactive drugs into new markets (Japan, children) and the mortgage crisis which triggered the great financial meltdown of 2008; in both cases sheer greed, aggressive marketing and spurious redefinitions have expanded markets in ways which delivered immediate new sources of profit, but also exposed everybody involved to new risks. Just as American banks were developing their ingeniously stupid No Income No Asset (NINA) mortgages, the mental health industry was developing criminally irresponsible No Illness No Effect (NINE, I guess) medications: drugs prescribed for perfectly normal types of sadness, and often no more effective than placebos. Angell describes how FDA reviews of the six most widely used antidepressant drugs approved between 1987 and 1999 -- Prozac, Paxil, Zoloft, Celexa, Serzone, and Effexor -- found that, on average, placebos were 80 percent as effective as the drugs.

This didn't stop GlaxoSmithKline from making $2.7 billion annually in sales of Paxil alone in 2004. Capitalism -- doesn't it make you sick?

The process by which drug companies expanded definitions of mental illness even to ordinary conditions of the human soul is covered well in Adam Curtis' BBC documentary series The Trap. Here are two excerpts from the series covering the invention of conditions like OCD, ADHD and PDSD:

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Dr Robert Spitzer, the creator of a simple new diagnostic system based on yes / no responses to questions about surface symptoms, admits to Curtis that he may have over-diagnosed mental illness by between 20% and 30%. The computerised system, launched in 1979, came back with the startling "finding" that more than 50% of Americans suffered from some type of mental disorder: a "hidden epidemic".



Context was ignored; "we don't know the causes, but this is what these new conditions look like". The new conditions -- OCD, ADHD, PDSD, SAD -- were met, conveniently, by new drugs from the major drug companies, SSRIs like Prozac, which modified behaviour chemically. Spitzer's checklist became a powerful guide to what was considered normal and abnormal, and people came to doctors expecting prescriptions for chemicals which would take away perfectly normal, realistic and, in many cases, appropriate mental states like fear, grief, anxiety, disappointment and loneliness. Social problems were medicalised, political solutions tranquilised.

When the American adult market became saturated with these abnormality-defining conditions and the normalcy-bringing drugs associated with them, it was time to move on to new markets: children and -- apparently -- Japanese people.
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(no subject)

Date: 2009-01-13 02:56 am (UTC)
From: [identity profile] krskrft.livejournal.com
What's sad about this is that there are people who can obviously use and benefit from these types of medication. But the medical community, which is firmly in the pockets of the pharmaceutical companies, sets the bar extremely low for positive diagnosis of very real psychiatric problems. Like, I don't deny that ADHD, for example, is a real, distinguishable issue that prevents many people from functioning as they would like to in their every day lives, but when little children are diagnosed attention-deficit just because they won't sit completely still all day in school (what normal kid does sit still all day in school?), that's fucked up. Because not only are these kids being unduly medicated. That's, oddly enough, the less important issue. The bigger problem is that these kids are told that they have a mental problem, and so they grow up feeling dysfunctional and broken, and the illness becomes an excuse for anything that goes wrong (leading to self-hatred and depression, in many cases). The most damaging aspect of it is the social labeling, not the unnecessary medication.

(no subject)

Date: 2009-01-13 02:58 am (UTC)
From: [identity profile] imomus.livejournal.com
Talking about it with Hisae, we kind of agree with the milder formulation of Mike Mills' argument -- in the SXSW interview he says utsu wasn't openly talked about until the mid-90s on. And Hisae thinks this might be true -- Japanese society has been very secretive about mental disorder. It was the arrival of the internet that started the conversation. On the internet you could talk anonymously about depression (even plan group suicides), circumventing the usual taboos. You could also order drugs from overseas online.

(no subject)

Date: 2009-01-13 03:41 am (UTC)
From: [identity profile] saikoutron.livejournal.com
Having someone in the family who has been diagnosed with mental illness could potentially interfere with any other immediate member's chances of marriage in the future - and the term "mental illness" is used very broadly here. A friend of mine found her marriage to have met some opposition from the other family, simply because her sister was colour blind. I wonder if "not openly talked about" meant that you ahd to keep it from your own family as well?

Otherwise, I'm pretty sure you've read Dr Rosenhan's "On Being Sane in Insane Places (www.scottsdalecc.edu/ricker/pests/online_articles/Rosenhan1975.pdf)," (pdf), but seeing those first few minutes of the YouTube videos brought all that back to me. Having done a rotation in a psychiatric unit, it's all a bit too easy to imagine.

(no subject)

Date: 2009-01-13 03:52 am (UTC)
From: [identity profile] dabroots.livejournal.com
The FDA's relaxation of direct-to-consumer advertising by pharmaceutical companies in the US, and the billions in profits reaped through it, no doubt emboldened those same companies to take on the most Westernized of all Asian countries.

(no subject)

Date: 2009-01-13 04:04 am (UTC)
From: [identity profile] imomus.livejournal.com
I don't know that essay, but a glance through it suggests it's a continuation of R.D. Laing and David Cooper's idea that madness is an appropriate response to a mad, and maddening, world. And one of the strengths of Adam Curtis' documentary is his point that Laing's anti-psychiatry had a very different outcome than he planned it to; it became part of a general undermining of confidence in the altruism of public servants and professionals, and the Thatcherite and Blairite "managerial" culture stepped into the void with models of human nature which assumed utter self-interest in all social actors. Laing would have been horrified to know that his anti-establishment anti-psychiatry would fit so well with the cynicism of a new establishment based on mistrust and selfishness.

(no subject)

Date: 2009-01-13 04:16 am (UTC)
From: (Anonymous)
You might like to check out "Mental", a documentary by Kazuhiro Soda which is winning prizes at some small film festivals around the world.

http://jp.youtube.com/watch?v=cqAuirTy5yU

(no subject)

Date: 2009-01-13 04:18 am (UTC)
From: [identity profile] cheapsurrealist.livejournal.com
Somewhere between big pharma and tom cruise there is a wonderful place where people in mental anguish can find relief. The secret is - find the right Doctor. It could take years.

And scientific research needs to continue. Just think if SSRIs where available in 1974. Nick Drake might still be alive and working on his 8th mediocre come-back album. It would be nice to have the old boy around.

As far as young children go - bit of a stcky wicket. No easy answer there.

But as a 53 year old man all I can say is - Don't be fuckin' with my zoloft!


(no subject)

Date: 2009-01-13 04:27 am (UTC)
From: [identity profile] wolodymyr.livejournal.com
I tutor, and I see a lot of kids diagnosed with things that require drugs whose necessity I question. But just about every time, the situation in the home is emotionally/ psychologically extreme.

In order for the kids to be medicated, there are two things that need to happen, and the complicity of the medical community is only one of them. The other thing that has to happen is that a parent has to pay to have the prescription filled, and likely often make sure the drug is taken.

In order for the parent link of the chain to be broken, we'd have to be more okay with talking far more openly about parent-child relations.

Chicken-egg question of the day - what's going to happen first? Big Pharm stops directing medicine, or parents say "I have a problem" before they say "my child is a problem"?

(no subject)

Date: 2009-01-13 04:37 am (UTC)
From: [identity profile] lord-whimsy.livejournal.com
I'm currently enduring two herniated discs, sciatica in my right hip, bursitis in my right shoulder and burns on my face from removing precancerous lesions. But I'm hesitant to even take an aspirin.

Just don't like pills.

(no subject)

Date: 2009-01-13 05:18 am (UTC)
From: [identity profile] cheapsurrealist.livejournal.com
How do you feel about hypodermic needles?

Forgive the joke. Sounds like you're in some real pain there.

(no subject)

Date: 2009-01-13 05:30 am (UTC)
From: [identity profile] cheapsurrealist.livejournal.com
But then maybe your Thetan Levels are too low.

Again I apologize. I'm no stranger to some of those ailments having been a carpenter for 30 years. Get well soon.

P.S. I have the number of a good witch doctor who makes house calls.




(no subject)

Date: 2009-01-13 06:30 am (UTC)
From: [identity profile] bonsai-human.livejournal.com
Somewhere between big pharma and tom cruise there is a wonderful place where people in mental anguish can find relief.

Well put.

a longer history?

Date: 2009-01-13 08:01 am (UTC)
From: (Anonymous)
Do have a look at this amazing collection of psychiatric drug packaging from Japan, starting post-war.
http://psychodoc.eek.jp/abare/gallery/index_e.html
wishing you well,
roger

(no subject)

Date: 2009-01-13 08:23 am (UTC)
From: [identity profile] st-ranger.livejournal.com
Effexor gave me my life back. Even if the makers of this amazing medicine are greedy soul-sucking jerks, I still love them. :)

(no subject)

Date: 2009-01-13 08:46 am (UTC)
From: [identity profile] simasima.livejournal.com
Uh . . . doesn't this entry contradict your recent one on Affluenza, at least in terms of Western societies? I mean, either it's a pharmaceutical conspiracy, or we really do have increased mental illness thanks to capitalist policies.

(no subject)

Date: 2009-01-13 09:26 am (UTC)
From: (Anonymous)
A big part of medical marketing is “inventing” lifestyle diseases and creating awareness of the new treatments available.

Many articles in scientific medical journals are written by professional medical writers, paid for by the pharmaceutical companies, and not the actual doctors (key opinion leaders) listed as authors.

(no subject)

Date: 2009-01-13 10:00 am (UTC)
From: (Anonymous)
Taking potshots at big pharma is a bit too easy. The drug companies do as much good as they do harm. But it's a business, and like any business it needs regulating, proper oversight and transparency, and it's the government that's been falling down on the job in that respect.

(no subject)

Date: 2009-01-13 10:47 am (UTC)
From: [identity profile] electricwitch.livejournal.com
You do know this whole anti-psychiatry stance has ceased to be edgy since Scientology, right?

(no subject)

Date: 2009-01-13 11:20 am (UTC)
From: (Anonymous)
The name of Thomas S.Szasz springs to mind when you all talk about this "pharmacologization" of society. He's the author of The Myth of Mental Illness", which I'm sure most of you eggheads have heard of, or even read.

Here's "the antipsychiatrist" talking in a strange setting: http://es.youtube.com/watch?v=Qj7GmeSAxXo

(no subject)

Date: 2009-01-13 11:46 am (UTC)
From: (Anonymous)
You’d be surprised at what people in this area do for money…

Re: a longer history?

Date: 2009-01-13 12:15 pm (UTC)
From: [identity profile] lilitu93.livejournal.com
I want to take the happy cat drug:

http://psychodoc.eek.jp/abare/gallery/doral.jpg

Seriously, as someone who's suffered off and on from depression and whose life has been helped by taking one form antidepressants (Cipramil/Celexa) and hurt by taking another (Amitryptaline, taken in low dosages for chronic pain, not depression), I have mixed feelings about the whole issue.

On the one hand, mental illness is probably still underdiagnosed, and it's not surprising that 50% of people or more suffer from it a year - look how many people suffer from physical ailments in a year - but that doesn't mean that everyone from it suffers from chronic mental illness or that acute mental illness always needs to be treated by drugs. And I do worry about little kids being drugged out of their minds, so to speak.

Also, don't forget the flip side of current medical practice is that non-drug treatments of illnesses aren't researched as thoroughly as they should be. So if you have an illness that can't be treated by a drug, it's less likely that research will be done into what can treat it.

Re: a longer history?

Date: 2009-01-13 12:24 pm (UTC)
From: [identity profile] krskrft.livejournal.com
Wait, you think mental illness is underdiagnosed? That's absurd.

(no subject)

Date: 2009-01-13 12:44 pm (UTC)
From: [identity profile] aienn.livejournal.com
“depression” is not a medical condition here in Russia
and, thankfully, never was in USSR

I recall a friend from Denmark seeking medical leave here in Moscow complaining that she is depressed. several doctors politely explained to her that depression is not a medical condition and she should get her shit together and come back to her university studies. the public reaction is, thankfully, the same — “depression = sadness, cheer up, make yourself useful and everything would be alright”

yes you could (potentially) buy Western antidepressants, but that changes almost nothing — Russians are still supposed to experience the full sensory palette, which is good

Anyone want any beta-blockers?

Date: 2009-01-13 12:47 pm (UTC)
From: (Anonymous)
I was given them for a numb finger.

The best doctor I've been to was a herbalist. They simply have more time to ask you about your lifestyle and what factors to remove, rather than add.

I'd say that 3 out of the past 5 visits to my GP were misdiagnoses.

(no subject)

Date: 2009-01-13 01:24 pm (UTC)
From: [identity profile] saikoutron.livejournal.com
O.O definitely missed the post on that one, hope that you get better, whatever happened?
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