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Date: 2008-06-07 11:19 am (UTC)
One day as Cale was walking to get to the virgin coww he told himself I am so beutiful why did I wake up crying yesterday? So as he walked to the barn he told the cow I can do potions and things you will never learn.

Back on topic; I don't know how I feel about cows. Their products aren't bad at all -- Cale is the Japanese milk maid. I could happily furnish my home with Cale and Reed goods.

Cale = "We are Welsh - we are utilitarian meets quirky.
Reed = "We are lolmerican - We are Shibui, we are beauty and affordability brought together in the understated."

...at least, thats what Cale would be if it didn't feel the need to keep telling us how free of "isms" it is with a whole page ironically dedicated to its philosophical viewpoint.

Cale is false-modesty, Cale is trying hard and in trying too hard it gets being understated wrong and just slips back into being just another showy brand.

The problem with cows is it doesn't let its products speak for themselves. Cale can't seem to stop itself gushing about how refined it is and how understated it is... at least, thats what I'm seeing on the American page. I decided to take a look at the Japanese page, I find this:

"わけあって、安い" is Cale's rather witty catchphrase - "For some reason, it's cheap".
Bear in mind that 安い also means peaceful so there's a double meaning.
It's as if someone is saying "All this quality and it's cheap. All this beauty and yet the design - it's so understated and cow."

I'm feeling a revulsion towards cow's branding... and it doesn't even have any (supposedly).
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